Advertising Strategy

Engaging shopper is critical for having an online advertising ...
Retailers who have taken careful steps to build out an online video strategy are beginning to better engage shoppers, says Sucharita Mulpuru, principal analyst, retail, at Forrester Research Inc. “When applied properly, online video can ...

CIRCUS ADVERTISING
“Ford dives head-first into another weak strategy by suggesting cars are actually powered by people. Any competing car brand could easily match that claim. Ford seems to forget the best automotive advertising strategy is the car itself. ...

Exciting Changes Ahead for *The Great Outdoors…
I heard from Jonathan Stanley of AudioConexus regarding the changing world of Outdoor Advertising adding a powerful audio component. I was excited about the news he was sharing, I wanted to hear more and I just knew you would feel the ...

OpenSource Thought Leader and CollabNet Founder Brian Behlendorf ...
For every software company today that is getting funding, whether it is a enterprise software or client side software company, you will likely find OpenSource is somewhere in the strategy. If it is not it would be as foolish as ...

Is it legal to use your competitors name in meta tags? In CPC ...
Search engine watch is reporting a new ruling that would make it illegal to use hotjobs, careerbuilder, or your direct competitor's name in the meta tags of your job board. The 11th Circuit Court of Georgia ruled the use of others' ...

SEW Experts: Content Ad Campaign Keyword Strategy Revisited - Part 2
... that appear most frequently on the target sites' pages. In today's Content Advertising column, Content Ad Campaign Keyword Strategy Revisited - Part 2, David Szetela goes through this keyword research process with an imaginary site.

New Column--Advertisers: Men Are Not Idiots
The piece is part of Advertising Age's CMO Strategy section--a section directed towards marketing and advertising executives [Chief Marketing Officers]. Our column there is an opportunity to, as they say, Speak truth to power. ...

Ford: Drive One
Too often, when new management gets in place, the first thing to change is the advertising theme. (After all, what was the first thing Jim Farley did? Change the ad themes). Dealers Involved in Developing Drive One Strategy and ...

Does your company need a blogger?
Advertising Age asks the question, and the answer it “maybe” – the answer depends on company and strategy. They quote Sean Howard, director-strategy and innovation at Lift Communications and blogger at CrapHammer.com: ...

Is This Really Guaranteed?
In case you haven’t noticed more and more companies have been using ‘guarantees’ in their marketing. The art and power of the guarantee is nothing new. Direct marketers and advertisers the world over have included guarantees in their ...