Advertising Standards

FTC Urged to Adopt Microsoft's Privacy Standards
Its recommendations call for standards in five key circumstances: when site visitors' data is collected for online advertising, when ads are delivered on unrelated sites, when sites engage in behavioral advertising, when personally ...

Greenwashing - Capitalizing Off of Green Living Trends?
It’s an area in which we are expecting complaints to increase,” says Janet Feasby, vice-president of Advertising Standards Canada. “The more green claims we see, the more complaints we get.” Feasby said while complaints are still small ...

UK BALKS AT TOURISM AD FOR QUMRAN CAVES
The Tourism Ministry has been forced to change an advertising campaign in Britain in which the Qumran caves were pictured, after the UK's Advertising Standards Authority (ASA) ruled that it did not consider the site part of Israel, ...

Microsoft proposes industry-wide ad standards
Microsoft’s recommendations call for distinct privacy standards in five key circumstances: when site visitors’ data is collected for online advertising, when ads are delivered on unrelated sites, when sites engage in behavioural ...

Brooke's donkey ad ruled acceptable
The Advertising Standards Authority has rejected complaints that a television advertisement by a donkey hospital was upsetting for children after it concluded that the ad did not contain graphic images.

FM Publishing raises a boatload of cash
based operator of an advertising network for more than 200 online publishers, including Boing Boing, GigaOm and TechCrunch. It’s run by former Industry Standard honcho John Battelle, and is known to take extremely large commissions (by ...

Pet Grip: Accounting Standards for Ad Networks
... free web page hosting etc.) are even worth more. And that’s saying something. Companies like Slide, RockYou and Meebo are square pegs in round holes. Advertising doesn’t work in communications and tangential task-based environments.

Draft Syndication Data Standard Approved
Having a standard for syndication is going to be a great improvement in efficiency for distribution of listings to advertising sites and this is a major step forward in the realization of such a standard. ...

BBC shows how standards based online video = Mass adoption
... or watch free content with advertising inserted by them.. Either way, they intent to clip the ticket.) To bypass this, BBC has basically implemented the many different “CUSTOM STANDARDS” or more precisely, the exact requirements of ...

a little bit more tree-hugging can’t hurt
Numerous large companies have come under scrutiny for their advertising of ‘green’ standards and policies, which is simply just awareness rather than action and so a misleading appearance happens on a regular basis. ...