Advertising News

News Corp: High-risk ad schemes deserve downgrade
Sanford C. Bernstein and Co. analyst Michael Nathanson downgraded his rating on News Corp. to “market-perform” from “outperform” and cut his price target $3 to $21.

Verizon snags AOL to sell Internet ads
The deal gives AOL’s Platform-A advertising unit the right to represent all of Verizon’s online advertising space, including premium space.

Food ads keep magazine industry from starving
Spending on magazines by food advertisers spiked 29% in the first three months of the year to $569 million, moving the category into second place, behind pharmaceuticals.

No joke: Gawker selling three blogs
In addition to provocative political blog Wonkette, Manhattan-based Gawker is selling music site Idolator.com and urban travel site Gridskipper.com.

Latest Newcastle media and advertising news in The Sticky Report
Newcastle advertising agency Sticky Advertising publishes a bi-monthly media and advertising analysis for clients and subscribers. The Sticky Report is packed with all the latest radio and television ratings results, news-press ...

2008 04-14 MediaBytes: Google - Advertising - Victoria Lindsay ...
In related news, Google will integrate Salesforce.com’s CRM software with its suite of online office applications. The combined offering should provide a stronger competitor to Microsoft’s CRM and Office software. ...

2008 04-14 MediaBytes: Google - Advertising - Victoria Lindsay ...
BLOCKBUSTER makes bid for CIRCUIT CITY. * NY close to imposing online sales tax. * ESPN sees traffic surge from Masters. * CBS releases March Madness online stats. * Plus: News on AOL, TIVO and more. Read more at http://www. ...

AOL lands Verizon advertising deal while Verizon is suing TW
Time Warner Inc's AOL landed one of its biggest advertising deals since the division's restructuring as the sole representative of telephone company Verizon Communications Inc's online advertising inventory. ...

The HoneyBaked Ham Company of Georgia Wins AMY for Radio Advertising
At this year’s AMY Awards (American Marketer of the Year) presented by the Atlanta chapter of the American Marketing Association, The HoneyBaked Ham Company of Georgia took home first prize in t.

NS8 Corporation Launches the iWaveTV Advertising Management System ...
... the launch of its iWaveTV Advertising Management System ( AMS ) to monetize leading entertainment web sites for True Corporation PLC ( True ). AMS manages the sales of multiple online advertising formats across a variety of web sites.