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14 Apr 2008


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iCrossing deficit spending to gain market share
The agency has used earlier acquisitions of Newgate Internet (paid search) and Proxicom (Web development) to add capabilities to its routes as a search optimization firm. It also bought Spannerworks in the UK in February 2007, ...

Ad Agency Account Manager
1 - 3 years proven B2B sales experience; Previous experience working with or for Advertising Agencies preferred; Previous experience working with job boards/career centers preferred; Experience working in a recruiting firm or Human ...

Radilla Advertising Launches in Chicago
Rebecca Illingworth Radilla, President and Founder of Illingworth Communications, a Minneapolis-based media buying agency, is re-launching her firm as a new full-service agency -- Radilla Advertising -- headquartered in Chicago. ...

Saemenes Lin, director of human resources for Semrau Taniguchi INC ...
Most members of the media were curious about recent news items, although a few bashed members of the Land Szalai economic management marketing and advertising firm, who were alledgely involved in multi-level marketing schemes. ...

Social Media Marketing Micro Conference For Professionals - April 29
In two weeks I’ll be leading a micro conference especially for marketing, advertising, and public relations professionals. So, whether you work in a communications office, marketing staff, PR firm, or advertising agency, you qualify for ...

Video: Inside the BMW M3’s V8 Literally
Nothing beats the real thing. The advertising firm IdeaCity recognized this and melded high-tech wizardry with old-school filmmaking to create an absolutely beautiful ad for BMW's new M3. The IdeaCity crew went to Munich.

Looking towards the future, you can count on Mcmanaway Budine to ...
Some area post graduate marketing work commercial advertising firms also benefitted from conference attendance. One business owner stated that “I’ve got double the usual number of orders since the conferenced started… ...

Creating Currency: Introducing a Brief Series…
I promised Stephanie Smirnov I would answer this question since I joined DeVries late last year: why would a strategic planner with roots in advertising take the challenge to work at a PR firm and help start a Strategy + Innovations ...

Is Earth Day the New Christmas?
“My concern is that some companies just view [Earth Day] as a marketing event, like Thanksgiving or Christmas,” said Larry Light, chairman-CEO of Arcature, a management consulting firm. “Then they’ve fulfilled their obligation for the ...

New Study: The Proof Is In The Context, Not The Pudding
We started by working with some pros - OTX, a leading global consumer research and consulting firm http://home.otxresearch.com/ that specializes in measuring and testing the impact of advertising messages on brands. ...

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Apr 2008


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