Advertising Campaigns

Advertising Campaigns
Dodge Journey, Ikea and more.

Online advertising? Singapore is still travelling the GREEN miles.
Not only do we want to know how much are advertisers pumping into this advertising outlet, but we will also want to know how much can be achieved out of online campaigns. Without a tool of measurement, it is difficult for advertisers to ...

Viral Marketing is Sick! Redux!
Television and radio advertising campaigns are no longer the effective tools they once were. Today, many advertisers are turning to viral marketing as a means of reaching more consumers, and getting a message stuck in their heads. ...

Google Pushes Further into Television
Basically this involves the ability for advertisers to upload an existing video ad and specify target audiences and ad budget, which is then spun into a television ad campaign. To do this Google essentially buys the ad inventory which ...

Paid Search Advice That's 75 Years Old
Alan has taken a similar approach by using the tactics from marketing books written in the 30's by some of the top names in the direct marketing industry to teach the basics of paid search advertising campaigns. Alan writes: ...

Cottonelle on Crack
Not so for Kimberly Clark/Cottonelle in their new (largest) non-traditional advertising campaign EVER... Hat tip to Adrants, whose initial coverage led to tear jerking laughter for me and my family. Since then, in an attempt to be fair, ...

MyClick Teams with Pepsi for “Innovative Mobile Marketing”
“Pepsi is at the vanguard of companies embracing interactive digital advertising,” said Justin Tsang, Chief Technical Officer at MyClick Media. “Pepsi has implemented one of the most successful multi-media advertising campaigns to date ...

Creative Director
Tags: Flash Director Project Management Account Director Advertising Campaign Creative Agency Media Support Art Director Recruitment Account Campaigns Management Email Executive Art Creative Director Project Budget Lead Creative Team ...

Pam Anderson Takin In Some Sun And Knowledge
... happening to the underground and what it means for activism, commerce, and integrity in a world dominated by corporations. It’sa little bit ironic considering Pam makes most of her money off of ad campaigns and things like that… ...

Vytorin and Zetia Only to be Used as Last Resort
... second study published in the New England Journal, Krumholz and his co-workers scrutinzed prescribing practices in the US , where a $200-million-a-year consumer advertising campaign helped build Vytorin and Zetia into best-sellers. ...