Advertising Age

Help a New Generation Navigate Its Way
It's Rarely a Straight Line to Success.

The Rise and Rise of Niggy Tardust
Hip-hop poet and Trent Reznor protege Saul Williams has scored a big hit through licensing his song List of Demands to Nike for its SPARQ (Speed, Power, Agility, Reaction and Quickness) My Better Is Better Than Your Better spot.

As Sponsorship Dollars Roll In, Fans Need to Be Taken Care Of Too
According to leading sponsorship agency IEG, North American-based companies will spend an estimated $1.04 billion to sponsor music venues, festivals, tours and concerts this year, capturing around seven percent of total sponsorship ...

Sales Boom, and a New Advertising Age Is Born
Advertising jobs by AdvertisingCrossing.com, advertising consulting jobs, direct-to-consmer advertising jobs, advertising sales jobs, corporate and advertising jobs, media advertising jobs, advertising executive jobs, advertising jobs ...

Creativity Weekly Top 5: April 14
Welcome to the Creativity Top 5, a weekly video series on AdAge.com recapping the best and brightest work featured at Creativity-Online.com. This week: Ogilvy & Mather, Toronto, and Maxwell House take their TV budget and brew up some ...

Yahoo Vet Aims to Make Search More Relevant
... the relevance of search advertising. He recently talked with Ad Age about the promise of his new company, why he thinks the Microsoft-Yahoo merger could be good and why unseating Google isn't just building a better mousetrap.

Gawker Spins Off Idolator, Wonkette and Gridskipper
Slims Down to Gird for Bubble Burst.

Black America Is the Soul of the Urban Market
So Yes, You Do Need an African-American Agency.

Survey Takes Pressure off Sponsors
... Games and don't think the sponsors of the games ought to be boycotted -- but nearly half of those queried in a recent survey of 500 Americans commissioned by Advertising Age said they expected those sponsors to pay a price anyhow.

Brand Update in the Works for Wachovia
She's assembled a marketing team focused on consumer insights and has embarked on a review of the bank's estimated $145 million marketing account for the first time in years. She spoke to Ad Age with Advertising Age about plans for ...