Marketing Blog

Joseph Jaffe Interview
At last year’s DMA07 Annual Conference, I had the good fortune of giving half of a workshop on social media with renowned author, speaker and new media marketing guru, Joseph Jaffe. Too many marketing pundits don’t “walk the talk” and I ...

Heather Paulson isn’t Monkeying Around
Heather Paulson, President of the Paulson Management Group, sent out an announcement on Friday that she had a new hire: Greg Hoffman aka Marketing Gorilla. Greg also spread his good news on his blog and Twitter. ...

Comment on Is small business ownership a career? by Deb Kenyon-Roberts
Blogging about My First Dollar Online http://www.onlineinfobiz.com. PS Do feel free to drop by my blog if you get a chance, I’d love to here your thoughts on what I’ve got up to so far (still *very* much a work in progress though!)

Shop owners need to hit the streets too
Flower Shop Sometimes retail shop owners have the “open and wait” mentality. I put my stuff out, run some ads and wait, right? Well, that does work for some, but if you’re finding that it doesn’t work well for you or that all this talk ...

Comment on Go ahead, dream small by Shawn Frey
Awesome job on the blog. Haven’t been here for a while and you have some great content. Thanks for tip several months ago to check out Tim Ferris and The Four Hour Work Week. That book literally changed my life. ...

5 Ways To Build Your Following @Twitter.com
Ed Dale made a good point in this tweet. Before you jump on the bandwagon and join Twitter.com to use it as a marketing tool, its important to understand the dynamics of this social community - and what makes it tick… (more…)

Guidelines for Growing the Opt-In List
The truth is that acquiring email addresses is just a small part of the large process of email marketing. It is very important to realize that the company should build an individual relationship with every person behind the email ...

Sunday Afternoon Thoughts Part 12
Just when I think I have things figured out, somebody comes along . . . . From everything I’ve read, the radio industry is imploding. I’m still placing regular spots both regionally and state-wide but have planned within a few years to ...

Journey to the Center of Design : IA Summit Keynote with Jared Spool
User Centered Design is Dead… Long Live User Centered Design! Jared Spool, one of the highest profile and most-respected professionals in the usability industry dropped the bomb today: arguing that User Centered Design (UCD) has never ...

Why I Won’t Promote the Virtual Agent Software
Is a 1% increase in conversions worth the thought of knowing that some unsuspecting customers jumped into a sale because they thought they had a real conversation with a real person? Not for me it isn’t. This is one marketing ploy which ...