Brand Marketing

Southern Comfort Brand Director – Europe & Africa, Attractive ...
The brand remains a unique drink, now being discovered in more than 80 markets around the world. Southern Comfort is looking for a talented marketing professional to lead the brand in both emerging markets and some of its most dynamic . ...

Relationship between Brand and Advertising
All of this points strongly to the importance of marketing communications in creating the brand and developing its strengths. What turns a product (or service) into a brand is the way in which it is presented and communicated in the ...

Ford Turns to Employees In An Effort To Break Brand Apathy
What do you do if, as VP of an ailing company, you're called to rekindle apathy in an iconic American brand? If you're Jim Farley, group VP Marketing and Communications for Ford, you turn to your employees. Ford's latest marketing ...

Exploiting Hip-Hop: The Proctor and Gamble Story
TAG Records is an effort by the brand to connect with the urban market by providing opportunities for aspiring hip-hop talent. Those artists will merge their music with brand marketing for TAG, and will be promoted through a ...

Mediation marketing resources, april 2008
What associations do you want prospective clients to make with your business brand? In The Brand-Name Brain, Deliberations blog shares research on the associations created by well-known logos (found via Victoria Pynchon). ...

In Marketing, Innovation is Strategic
There is a struggle underway inside the marketing teams of many high profile and recognizable brands. It is essentially a two-sided struggle. On the one hand are the traditionalists, usually those that cut their teeth on marketing ...

I recently wrote a three-part series on branding for Business ...
Your brand is not just your logo. There’sa good reason why logos and brands are often confused with one another. The marketing definition of “brand” is derived from the “brand” that ranchers use to identify their cattle. ...

Catchers and throwers
The end result of spam (email spam, blog spam, Twitter spam, Squidoo spam, comment spam, phone spam, politician spam) is that it eats away at your brand. If you don't have a brand, you might make some short term cash but it gets ...

Understanding the power of communities - even when you do not have ...
Brand communities like the Harley or the Ducati communities are clearly member-centric communities, even though some companies mistakenly think that the brand is at the center of those communities, and not the members. ...

Joseph Jaffe Interview
I also wholeheartedly recommend custom metrics that are tailored to the program, the specific hypothesis being proven or refuted and of course the brand itself. What’s your response to Fortune 100 Marketing VPs that show interest in ...