Advertising News

Great Japanese train advertising: IKEA Japan
But better yet is the fact that this approach is new, and thus newsworthy, making it fodder for a number of traditional Japanese news outlets and plenty of blogs, as well. Many thanks to Sue Sato and John Cathcart for tipping us off to ...

Ryanair faces probe over advertising breaches
Ryanair has been referred to the UK's Office of Fair Trading following a series of complaints about its adverts which have been found to be in breach of rules seven times for exaggerated claims and misleading prices. (9 Apr 2008)

FULL COVERAGE: “Mobile Advertising: After the Growing Pains”
As inevitable as the changing of the seasons comes another mobile advertising report from eMarketer. Report Identifies US Market, Messaging and Mobile Subsidized by Advertising as Hottest Areas.

New Gay and Lesbian Advertising Venue Features Pixel and Web-Tag ...
The Gay Pixel Page and the Gay Tags Page offers the newest approach to providing affordable web-based advertising. The websites offer gay and lesbian friendly blogs, businesses and individuals to link themselves in a repository of ...

The meaning of "the great unbundling"
In general, we get more specific data from web advertising than from newspaper advertising. A newspaper organization can deliver hard data about how many papers were sold or distributed, and they might do additional research about who's ...

San Diego biz journal starts radio show
“He said the Business Journal will also run weekly advertising and breaking news announcements for San Diego 1700, as well as feed business headlines from the Business Journal to the radio station’s Web site, sandiego1700.com. ...

Team Y&R Jordan named finalist again at Dubai Lynx Awards
United Arab Emirates: For the second year running, Team Y&R Jordan, the Kingdom's leading advertising agency, was named finalist in the print category at the Dubai Lynx Awards for the year 2008, the leading creative advertising ...

The Cult of the Professional
The idea of folks who jabber about politics on the radio certainly isn't new, neither is the ad-mix of news, gossip, advertising, and opinion. Paul Harvey carried on this way for over seven decades, and acted as a bridge to even earlier ...

NAA spins bad news at a big cost
The press release went on to say that newspaper-owned web sites maintain a three-to-one lead over other local competitors in advertising market share last year, capturing 26.9 percent of the category. Really? Check out the research and ...

Cincinnati Enquirer's Marc Dann Coverage: No News Of The AG ...
I wish someone could sue them for false-advertising for their failure to deliver the news. Those comments appeared on the newspaper's own political blog -- so it is not censoring critics. But the comments show there is dissatisfaction ...