Advertising Association

Dentsu CEO Urges Ad Firms to Stop Billing, Start Investing
At the International Advertising Association’s World Congress, Dentsu CEO Tateo Mataki urged ad firms to seek out news ways of earning revenue, including investing in their own clients. The business model in which the agency’s sole ...

Is "Cash Now" Structured Settlements Pitch a FRAUD?
What's your exposure as a result of that association? The settlement industry would be wise to cease cash now sales pitches for the benefit of consumers. Under the Federal Trade Commission Act. Advertising must be truthful and ...

NAA spins bad news at a big cost
But for the first time, the organizers – the Newspaper Association of American and the American Society of Newspaper Editors – have created a program about a race that’s more significant to the future of newspapers and their websites: ...

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Also, advertising revenue does not constitute unrelated business income if the advertising contributes to the organization�s purpose. For example, publication of legal notices in a bar association journal contributes to the ...

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