Advertising Age

Advertisers: Men Are Not Idiots
The way the advertising industry portrays men has drawn increasing scrutiny in both the trade press and the mainstream media. Defenders of the status quo -- in which men are depicted as irresponsible fathers and lazy, foolish husbands ...

Help Taglines Regain Lost Glory
What's MIA in today's marketing messages? Powerful taglines, or what I call powerlines -- those words that are well-chosen and have the power to awe, inspire, motivate, alienate, subjugate and, in a marketing context, ...

Middle-Aged Crazy
Marketers are obsessed with 16-to-24-year-olds while substantially ignoring the largest, richest cohort of women in the history of humanity, marvels Bob Garfield, advertising critic for Advertising Age. It's bizarre how focused ...

From AdAge: An Open Letter Social Network Site CEOs.
So the cat’s out of the bag — I’m going to be a frequent contributor to Advertising Age’s new collaborative blog, DigitalNext. Many of the blog posts will also be featured in the print edition of Advertising Age as well. ...

GETTING INTO THEIR MINDS
Bar, Moshe, Advertising Age; 11/26/2007, Vol. 78 Issue 47, p16-17, 2p. A few years ago, Taco Bell had billboards that depicted the arm of a man holding a taco. I didn’t mind Taco Bell as a fast-food option, but, oddly, I found this ad ...

Sunday Afternoon Thoughts Part 12
Check out Advertising Age’s article, “Yahoo Makes Goo Goo Eyes at Google. There’sa strange dance going on among Microsoft, Yahoo and Google and it’s going to affect us all. Oh, and there’s Rupert Murdoch pacing along the edge of the ...

Sponsors Feel the Heat as Torch Protests Mount
... a few million dollars worth of free publicity but the media storm hasn't yet torched relay sponsors and other marketers involved with the games even if they might be starting to feel a little singed. Source: Advertising Age.

Separating Brilliance From Blabber
NEW YORK (AdAge.com) -- What's on the minds of the most influential marketing bloggers? Advertising Age Editor Jonah Bloom recently led a roundtable discussion with some prominent players from our Power 150 network to find out.

Hillary hits Obama on faith, guns
Advertising Age - Co ...: Obama Gives Clinton Big Juicy Target; Taylor Marsh: Early Bird Open Thread; Don Surber: Obama-kerry; AMERICAblog: A great ...: Clinton delivers GOP attack against Obama; Liberal Values: Clinton Joins McCain In ...

Would an AOL By Any Other Name Have a Better Image?
AOL is the name that kick-started the consumer internet -- the internet on training wheels, as The Wall Street Journal said years ago. But is that the right name for AOL now? A fresh start would be good for AOL; a new name would help ...