Online Advertising

Latest News: Online advertising - all sewn up by the big guys?
April 12, 2008 23 Musings / Steve E.

Head of Online Advertising / Synacor / Buffalo, NY
The Head of Online Advertising is an exciting opportunity for a senior executive responsible for developing and executing business strategy to grow online advertising revenues for industry leading provider of private label web portal ...

Would a Microsoft Takeover of Yahoo! Change Online Advertising?
The possible takeover of Yahoo! by Microsoft could have some interesting on the online advertising business. And CNet addresses this in a recent article.

Online advertising - all sewn up by the big guys?
This image from eMarketer shows just how sewn up the online ad world is by the big four... When Google drops the branded terms rules on 5th May I reckon their revenue and share will leap as the cost of those terms in PPC rises!

Contextual Links
Here's a round up contextual advertising and technology news from the last few days. Loomia- Recommendation Engine Widget Gets Funding - Facebook App-maker Loomia Raises $5M Series A. The idea here is that a reader of the Wall Street ...

Microsoft Proposes Tiered Privacy in Online Advertising
In comments filed to the Federal Trade Commission, Microsoft said advertisers should get permission before using sensitive, personally identifiable information to deliver ads.

Google, Free Your Cell Tower Location Data
I find this post by ex Goog biz dev guy Bret Taylor to be interesting-- he thinks there should be a wikipedia for data. Data is currently used by big organizations as a barrier to entry but he believes that if all this data was made ...

TechCrunch + Rumors
There's so much noise now that you can't trust a lot of the crap that comes through the old RSS reader. On the one about TechCrunch and Venturebeat, Matt Marshall confirmed that it's typical Valleywag gas.

On The Seeking Alpha Drama
Situation: A contributor at Seeking Alpha got pissed over some editorial mixup. Felix Salmon blogged it. David Jackson responds. When David began blogging, I felt Seeking Alpha would turn into a great lifestyle business-- he was a good ...

PubMatic releases AdPrice Index: Sensex for Online Ads
Pune based online advertising optimization startup PubMatic has announced the availability of the PubMatic AdPrice Index - essentially a sort of an Sensex (or S&P 500 Index) for the online advertising world. ...