Advertising Strategy

Advertising Space Innovation Needed
by: Ilya Vedrashko. Considering how much the banner format has evolved over the past decade, it's surprising how little innovation we see on the publishers' side of the equation. For the most part, publishers treat their ad space as ...

Head of Online Advertising / Synacor / Buffalo, NY
The Head of Online Advertising is an exciting opportunity for a senior executive responsible for developing and executing business strategy to grow online advertising revenues for industry leading provider of private label web portal ...

Product Sharing Marketing Strategy
You will save yourself tons of money from advertising cost if you have customers who will help share and market your products to others (marketing at its best). Craft a strategy that will help market and share your products to others. ...

Successful Direct Response Marketing Online
The graphic resonated with me and still shapes my thoughts about how every online tactic and strategy should not be pigeon-holed into producing the same goal and results. On the contrary, each type of media placement for an advertiser ...

Ryan to introduce stricter advertising codes on junk food
I believe a historic change in direction has occurred over the last year, culminating in the recent decision by the board of ESB to approve a new corporate strategy for the company. Internally, the planned investment of €22 billion to ...

Organic SEO and Plucking the Low Hanging Fruit
Although organic optimization is not the first choice for many (depending on the brand and business model) organic search does have inherent benefits that are unparalleled by sponsored or paid advertising tactics. ...

This Week in Advertising: The Boy Who Cried Viral
We’ve already seen this strategy in the Marvel Boy viral, in which the company would seem to have used a fake C&D to create a sense that the site was leaking taboo gossip that could disappear at any moment. For Marvel Boy, the breakdown ...

Article Marketing - Your Easy Promotional Tool for Instant Traffic
If you’ve got a Web site, you know that you need a strategy to get traffic. Your most effective strategy is advertising, but advertising is expensive. Did you know that there’sa strategy which is better than advertising, ...

Next-gen Advertising: Orange's view
... chosen a strategy to record everything they broadcast, because then a user can pick the channel on which they access the content, at their leisure (often called on-demand ). What is means for advertising is dynamic ad-insertion, ...

Advertising barometer
BIPE is an independent company, specialized in consulting and prospective studies : modelisation, simulation, forecasts, strategy analysis are its main activities. Thanks to its economic and socio-demographic expertise, BIPE brings with ...