Advertising Association

Ad Agency Change Requires Specifics
Publicis Groupe CEO Maurice Levy recently told the International Advertising Association's World Congress that the business model of advertising agencies needs to change towards pay-per-performance. Nothing particularly new in that view ...

Private labels prove fatal to Electrolux trade dress claim
By populating the market with several different brands of vacuum that bear a strong resemblance to each other, Electrolux strengthened the association of red with Sanitaires but simultaneously weakened the association between the brand ...

1000 nominations for RAPA Awards 2007
The Radio and TV Advertising Practitioners Association of India Ltd. (RAPA), which honours outstanding creative work in the radio and television field, has attracted 1000 nominations (up 43% from 700 entries obtained last year) for the ...

Lobbyists Spend Record Sums to Influence Washington
The business association’s reported lobbying fell by about 27 percent last year, following a record year in 2006. Nevertheless, the chamber and its affiliates spent nearly 52.8 million dollars on internal advocates and those hired from ...

BlogCast your brand: Chapter 2, Marketing - Branding - Internet ...
Marketing is not just about public relations or advertising, as most people assume. It’sa complex world of strategic positioning, product strategy, product development, product management, branding, and public relations and advertising. ...

South Africa: Apex 2008 Winners
South Africa's Association for Communication and Advertising's (ACA) APEX Awards once again displayed the wealth of talent in the advertising and communications industry of South Africa. But the good news is that from next year, ...

South Africa: ACA Launches New Corporate Identity
The Association for Communications and Advertising (ACA) unveiled a new corporate identity at this year's Advertising Performance Excellence Awards (APEX) gala event held last night, Thursday, 10 April 2008, at Emperor's Palace. ...

Why Online B2B Media Planning For Trade Shows Are Difficult
But when using online display advertising, the adaptation is still very slow. It is partly contributed by the insufficient B2B media ad inventory. Every media planner in the field will tell you, it is relatively difficult to plan for an ...

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