Advertising Age

The Latest Salvo in the Absolut Mexico Wars
So, wait. A blogger ripped out an Absolut vodka ad from one of our gossip magazines and put this on a website in the US Then a bunch of people in the richest country in the world took the joke in the ad seriously because 2000 people on ...

Obama Gives Clinton Big Juicy Target
Hillary Pounces on Barack's 'Elitist' Remarks.

Skyy Vodka Capitalizes on Absolut Mess
'Proudly Supports Treaty of Guadalupe Hidalgo'

Did Obama Beat Penn at Microtrend Game?
Writing in Portfolio, Peter Feld makes a convincing argument that Mark Penn wasn't so much felled by conflict of interest,

Meet Your DigitalNext Bloggers
The Ad Age DigitalNext blog is a collection of news and opinions on the emerging media and technology space and its opportunities and impact on marketers. The group's esteemed (and opinionated) contributors run agencies, startups, ...

An Open Letter to CEOs of Social-Network Sites: Get a Relationship ...
Dear [insert social-network CEO name here], I recently spoke to Silicon Alley Insider about why social-...

MI6 Conference: Gaming’s Advertising Age
With all the recent buzz, controversy and explosive predictions surrounding in-game ads, we were eager to attend the Wednesday MI6 panel that would explain how marketers and advertising networks would continue the fascinating, ...

Kellogg's Andy Jung, Head of Media Advertising Services, Out
CHICAGO (AdAge.com) -- Andy Jung, Kellogg's senior director of media-advertising services, is out after 11 years with the company. Kellogg spokeswoman Kris Charles said Mr. Jung's position was eliminated and his duties divided among the ...

Quotes for the week ending 12 April, 2008
“That, ladies and gentleman, is what you call your ‘marketing challenge’.” Bob Garfield, Advertising Age, about an ad by John McCain that makes us forget the Iraq war, but unhelpfully invokes the Vietnam.

Ad Agency Change Requires Specifics
... Advertising Association's World Congress that the business model of advertising agencies needs to change towards pay-per-performance. Nothing particularly new in that view, which was reported by Advertising Age, but it seemed...