Brand Marketing

Jermaine Dupri Launches New Label
This is a non-traditional approach that blends our most valuable assets: the artist and their music, with the power of brand marketing. TAG Record’s first artist will be officially announced in May. The artist will be given a unique ...

Island Def Jam Music Group (IDJ) and Procter & Gamble’s TAG brand ...
In addition to an album release, the TAG Brand will showcase TAG Record’s artist and Jermaine Dupri across various TAG brand advertising and marketing initiatives throughout 2008. The TAG and Island Def Jam Music Group partnership was ...

Jermaine Dupri’s New Partnership
The partnership looks to capitalize on the growing trend of mixing music artists with brand marketing. “This partnership marks an industry first. This is a breakthrough model that will set the stage for innovative collaborations at ...

The Biggest Opportunities For Brands To Leverage Interactive ...
The Web is a conduit driving expectations and sensitivity around brands higher than ever. As a result, marketing and brand building is no longer about creating a desirable façade; marketing is now about driving all that is desired into ...

The Case for the Negative Brand?
The difference from our Marketing 2.0 perspective… is brand. American’s brand along with the other once platinum carrier brands is tarnished, almost an anti-brand. When we think of major carriers today, we think delays, inconvenience, ...

The Masters - Protecting a Brand
The Masters has been around since 1934, so it’sa longstanding brand with a cherished history. How do they (and Augusta National Golf Club, where the tournament is played) protect this history? By keeping the Masters brand pure — free ...

Monitis as a Marketing and Brand Management Tool
Description: Monitis services contribute to search engine marketing and online brand management. Diagram shows the metrics impacting SEO and SEM. Tags: alerts, monitoring, notifications Sharing: Public Access all bookmarks for this feed ...

Dissecting Download Advertising
Creation of these standards allows confidence in reporting to advertising agencies and brand sponsors so increase the volume of media bought in this burgeoning category of highly engaged consumers. Learn how publishers are using ...

Yahoo Scores With Baseball Ad Deal
Yahoo Sports will now feature video from major league baseball and the company will sell advertising for its free and subscription video content. MLB.com provides feeds of every baseball game played, and before the deal had not been ...

Jermaine Dupri Is The New President!
This is a breakthrough model and a non-traditional approach that blends our most valuable assets: the artist and their music, with the power of brand marketing. The TAG and IDJ venture was forged and managed by New York-based ACME ...