Print Advertising

Look at the Numbers: Why Print Will Continue to Matter to Newspapers
Online ad revenue still makes up a tiny portion of overall newspaper revenue. Consider the Newspaper Association of America’s latest depressing stats for 2007. Across daily newspapers, print advertising revenue fell 9.4% to $42.9 ...

WHAT AD AGENCIES DON’T WANT YOU TO KNOW!!!!!
Conventional wisdom says to hire an ad agency and let them spend thousands of your dollars on dated marketing materials like print ads, broadcast spots and posters that no one will even see. Sure, it will look nice and be colorful but ...

Unlike US, Canada Newspaper Revenues, Readership Remain Strong
Robust online ad revenues of $196 million (up 29%) helped offset declines in print advertising and circulation sales to keep total Canadian newspaper revenue steady - down just 0.8% from 2006 - according to data from the Canadian ...

The End of Newspaper Advertising? Adapt or DIE…
“According to new data released by the Newspaper Association of America, total print advertising revenue in 2007 plunged 9.4% to $42 billion compared to 2006 — the most severe percent decline since the association started measuring ...

Merchandising 2.0 : Retail is everywhere a transaction happens
I think the big question should be, ‘What isn’t advertising?’ Once upon a time, none of the things that advertisers now take for granted existed. There was no such thing as a radio commercial or a print ad, or an outdoor board. ...

Print vs Web: Why the Two Will Never Be the Same (and why you ...
This means more money to pay writers and staff members. Very few websites don’t receive the same advertising dollars. To expect print and web pay to be equal doesn’t make sense seeing as how the budget is completely different. ...

You want 30, I’ll Give you 10 | Advertising 2.0
Advertisers have had the luxury of a full 30 seconds to show you their product and convince you that you needed it, or a full page print ad that grabbed your attention. This, however, is the past. There is the obvious need for change ...

Advertising that sticks
Perhaps the right print ad, or the right banner ad, or the right superbowl ad can still work. There are some other interesting parallels between petrol pumps and software. I'll blog about them next week. Subscribe to the RSS feed to ...

Things to Remember when Advertising
Print advertising will always be one of the most cost effective means to reach out to your target audience without depleting your budget too much. In fact, most small businesses opt for this type of advertising precisely because they do ...

out of print
Newspapers have created Web sites that benefit from the growth of online advertising, but the sums are not nearly enough to replace the loss in revenue from circulation and print ads.Article from the New Yorker (with a gerald scarfe ...