Advertising Research

WARC - World Advertising Research Center
These include WARC’s own publications such as Admap as well those of its partners, which include The Advertising Research Foundation, ESOMAR, the Institute of Practitioners in Advertising and many more.

New media is big business for B2B
An article from the World Advertising Research Centre (WARC) suggests that more than one in three US B2B firms is spending more that 20% of their total media budget on new and digital media. This contrasts with B2C advertisers who see ...

UF researchers use MRIs to test ads
Advertising research benefits the advertiser and the consumer.

Titan Worldwide Partners with Chicago Transit Authority to Launch ...
Colossus Worldwide provides sales, marketing, creative, research and care of advertising on bus, rail, bulletins, wayside billboards, telephone set kiosks, experiential opportunities, street banners, shopping malls, supermarkets ...

The Reality of Web Video Advertising Just Doesn't Seem to Add Up
Jupiter Research predicts that 2008 online video ads in the US will yield $768M. comScore reported that online viewers consumed 9.8B videos in January 2008 (down from December 2007's 10.1B) of which 3.4B were Google/YouTube videos. ...

Career Destinations Online Garnered 10% Of The Audience
Note: Nielsen Online, AdRelevance reporting data reflects advertising activity served on pages accessible via the World Wide Web and not within AOL's proprietary service. Data on Public Services Industry, Education Segment Week ending ...

Small Business Issues - NO ADVERTISING : Fed up - No new business ...
I am not entirely trying to advertise as I am meerly asking for maybe a better marketing strategy and maybe some research help from you and other members to maybe rate my website and if you have any views, points or contributions for me ...

PPC money saver: Over 200 keywords you’re wasting money on
So, this is about a bit of a problem with Pay-per-Click advertising, which is research keywords. Sure, some people get some clients through research as well (like looking at models of laptops in a brick and mortar store and making an ...

IAB 2007 spend figures in detail
As announced the other day, the IAB / PwC online advertising spend research shows that the value of online advertising in the UK was £2.8 billion for 2007, this gives the internet a 15.3% market share for all ad budget spent in 2007 ...

(Ad Council and IAA) Survey Says: More Social Marketing!
At this past week’s International Advertising Association’s World Congress in Washington DC, the Ad Council and IAA revealed results from the Ad Council IAA Member Survey on Social Advertising Programs. For all social marketers out ...