Advertising Industry

Geary Interactive’s Andreas Roell Honored with the AAF’s Silver ...
Our very own Andreas Roell was presented with the American Advertising Federation’s Silver Medal of Honor. This award is presented to those who are active in their local communites and progress the advertising industry forward. ...

Google Search Engine, Named in Top Advertising Website Report
William Rice, President of the Web Marketing Association, Inc. remarked, ''The advertising industry is very competitive when it comes to Web development and companies can benefit from the independent evaluation of their online efforts. ...

Dissecting Download Advertising
For podcasters and web video companies this is an important step in unifying the advertising industry. Standardization will increase interest from advertisers and reduce the cost of monetizing rich media. Here are the session overviews ...

Internet Privacy (According to Google and Microsoft)
Whatever privacy policy approach ultimately wins out is likely to play a major role in determining how money is made in the online advertising industry – and who makes it. Expect the matter to keep plenty of DC lawyers and lobbyists ...

News: Vitruva Revolutionizes Job Advertising, Announces First Web ...
Vitruva, Inc. today announced the launch of the first and only career website that offers a performance-based business model. Employers pay only when they receive the best-qualified candidates for a posted job opportunity. ...

Microsoft proposes tiered privacy in online advertising
Microsoft filed comments on Friday in response to the US Federal Trade Commission's (FTC's) request for comments on its proposed privacy principles that would be self-administered by the online advertising industry. ...

Reinventing Advertising with Joe Marchese on BlogTalkRadio
Alan Levy welcomes Joe Marchese, a respected thought leader in the social media and advertising industry to BlogTalkRadio. Joe writes weekly for MediaPost publications and has also keynoted various digital advertising and media summits ...

How to Respond to Clueless Advertising: An Exercise in Self-Esteem
Unless you have the resources and drive needed to take on and change the advertising industry, chances are your anger isn’t going to affect anything but your own life expectancy. Anger is not actually a form of power. Actions are power. ...

Verizon Sues Time Warner for False Advertising of Cable TV Service
Incumbent telecom carrier, Verizon Communications, brought its ambitions in the pay-TV market to court yesterday, suing rival cable company, Time Warner, with false advertising. Verizon says that Time Warner’s cable television ads ...

(Ad Council and IAA) Survey Says: More Social Marketing!
These results were shared with the Advertising industry during the IAA presentation for the 1st Social Responsibility advertising awards. These awards were presented with cooperation between IAA and ACT Responsible. ...