Advertising Firm

Time to be “annoying”?
And here’s an annoying but pertinent fact: A recent study by Kelsey Group, a market research firm based in New Jersey, estimates that spending on mobile-search advertising in the US alone will grow to $1.4 billion by 2012. ...

An ad firm asks: How much in which media?
But that's exactly what the advertising firm Naked claims to do regularly. ''We get up in front of a group of agencies and tell them, very nicely, that they have wasted tens of millions of dollars,'' said Ben Richards, senior strategist ...

The debate, hosted by the the local casino economic development ...
Most members of the media were curious about recent news items, although a few bashed members of the Baumhoer Georgalas casino economic development marketing and advertising firm, who were alledgely involved in multi-level marketing ...

false advertising lawsuit, verizon vs time warner cable.
A spokesman for Time Warner said the suit was without merit, and the firm looks forward to defending against it in the appropriate venue. tag: false advertising, AD Legal, AD Firms, AD Business, Verizon's Fios, Time Warner AD ...

Must See: An Organization, “One Milwaukee” Releases Powerful PSA ...
Serve Marketing, the nonprofit advertising firm behind both efforts, disseminates messages that try to bridge the gap between white and minority, poor and wealthy, urban and suburban. But public service announcements have their limits, ...

Lamar agrees to stop building billboard
An advertising firm has agreed to stop building an electronic billboard Downtown while the controversial project receives public scrutiny sought by five City Council members.

Pittsburgh billboard fight could land in federal court
A lawyer representing four city councilmen in a legal fight to stop an advertising firm from building an electronic billboard Downtown has requested a jury trial in federal court.

Successful Branding – Respect The Customers
If you as an advertiser, whether you as an interactive advertising agency or a specialist corporate branding firm, have portrayed your customer in poor light to contrast it with the product utility, you sure as hell have diminished the ...

Rapid Fire - Thursday, April 10
Reilly, a bubbly 31-year-old producer at the Deutsch advertising agency who owns a 1981 DeLorean DMC-12 — the only model DeLorean built (and for just two years). Tags: cars, collectibles, dailylinks ...

GREEN The convenient untruth
MISLEADING consumers about the green benefits of products or services is more a product of confusion than deception, says the founder of a Vancouver advertising firm that promotes sustainability. “I think that’s symptomatic not of ...