Advertising Association

(Ad Council and IAA) Survey Says: More Social Marketing!
At this past week’s International Advertising Association’s World Congress in Washington DC, the Ad Council and IAA revealed results from the Ad Council IAA Member Survey on Social Advertising Programs. For all social marketers out ...

Google Search Engine, Named in Top Advertising Website Report
William Rice, President of the Web Marketing Association, Inc. remarked, ''The advertising industry is very competitive when it comes to Web development and companies can benefit from the independent evaluation of their online efforts. ...

Award Winning - Animated Amnesty International "Signatures"
The Signatures animated PSA for Amnesty International has just won the Grand Prix at the International Advertising Association (IAA)'s first Socially Responsible Communications Awards 2008.

The End of Newspaper Advertising? Adapt or DIE…
“According to new data released by the Newspaper Association of America, total print advertising revenue in 2007 plunged 9.4% to $42 billion compared to 2006 — the most severe percent decline since the association started measuring ...

Dissecting Download Advertising
... the Association for Downloadable Media will be releasing new ad formats that have been approved for downloadable content. For podcasters and web video companies this is an important step in unifying the advertising industry. ...

Just An Online Minute… Proposed BT Guidelines: From ‘Don’t Touch ...
A filing by a consortium of marketing organizations — including the American Advertising Federation, American Association of Advertising Agencies, Association of National Advertisers, Interactive Advertising Bureau, Magazine Publishers ...

European Families Love the Internet
A November 2007 European Interactive Advertising Association survey conducted across Europe found that family households are spending more time online and are more technologically advanced than households without children.

Deutsche Post planned free paper angers newspaper association
According to Juergen Gerdes, Deutsche Post’s board member, in an interview with the Financial Times Deutschland, the German mail services company is hoping to expand its advertising revenues in order to offset refusals within its core ...

Unusual House of the Day: Toilet House
Known as the Toilet House, this unusual building was designed by Sin Jae Duck to mark the launching of the World Toilet Association (he’s one of the head guys) . Made of steel, white concrete and glass, it looks rather sanitary. ...

Microsoft Proposes Comprehensive Self-Regulatory Approach for ...
Microsoft has proposed a new structure for self-regulation of online advertising, submitting to the FTC a proposal for a five-tiered system to protect consumers' privacy. Microsoft's recommendations call for distinct privacy standards ...