Advertising Agency

WHAT AD AGENCIES DON’T WANT YOU TO KNOW!!!!!
Conventional wisdom says to hire an ad agency and let them spend thousands of your dollars on dated marketing materials like print ads, broadcast spots and posters that no one will even see. Sure, it will look nice and be colorful but ...

Microsoft grows a mini-set
Microsoft said it submitted its proposals to the Federal Trade Commission in response to the agency’s request for comments on Internet self-regulation guidelines it’s mulling. Microsoft said Internet advertisers should adopt a ...

Fire Your Ad Agency, then Crack Open an MGD
Below, courtesy of Ad Age, are the themelines for MGD for each year, followed first by the name of the agency that did the work, and then by the percentage market share MGD held that year. Strap in: ...

Steve Lambert with Alan Abel and Ron English
... Steve Lambert, guerrilla artist, founder of The Anti-Advertising Agency, and Senior Fellow at cutting-edge arts organization Eyebeam NYC; and Ron English, patriarch of the agit-pop art movement, corporate branding subversive, ...

Why An Online Ad Agency Is Required For Effective Promotions?
The need is to identify the capability of this medium. Though many organizations understand the efficiency of Internet but still there is lot of ground left to be covered. Now, services of an online ad agency [...]

CNN Interviews Bob Jeffrey CEO of JWT - realizes that Traditional ...
In one of the most stunnng things we have heard come from JWT … finally they admit that traditional advertising isn’t the future… and they have to play some serious catch up….. Jeffrey: I think that historically in the advertising ...

L'affaire Yahoo is tres banale to Madison Ave.
The way people like us look at it is as interested but detached observers, said Tim Hanlon, executive vice president of Denuo, the media futures practice of advertising agency Publicis Group. If you chart it all out and take those ...

Few Points Before Choosing An Advertising Agency
The choice of an advertising agency must be made sensibly. It is an important entity that has to be associated with, after a thought process.

How Effective An Online Ad Agency Can Be?
The power of union and network is well known around the world today. Giving a finish to the most difficult tasks has been possible with this blend. Such unification is witnessed when a testing situation is noticed. ...

Be Committed to your Marketing Plan
Let’s say you decide you can afford newspaper advertising for your business. For the money you have to spend, you’re given a choice of 10 big ads for 5 weeks, or 26 small ads that run for 20 consecutive weeks. ...