Mobile Marketing

HipCricket intros Hispanic Mobile Marketing Network
Mobile marketing firm HipCricket launched a Hispanic-themed mobile marketing effort spanning a series of Latino-targeted media properties including Spanish-language broadcasters Bustos Media and Lotus Radio. According to HipCricket ...

HipCricket Launches First-Ever Comprehensive Hispanic Mobile ...
HipCricket, a pioneering mobile marketing company, today launched the first-ever comprehensive Hispanic mobile marketing network. The network is composed of a family of Hispanic media properties that can be leveraged by brand marketers ...

HipCricket Launches First Hispanic Mobile Marketing Network
ADOTAS – Mobile marketing company HipCricket is launching what it says is the first-ever comprehensive Hispanic mobile marketing network, in a bid to capitalize on their spending power and receptiveness to text messages. ...

Pepsi taps MyClick for mobile marketing
Soft drink giant Pepsi-Cola announced a partnership with snap-and-click mobile marketing firm MyClick Media to launch a multi-platform digital marketing effort targeting Chinese consumers between the ages of 12 and 24. ...

US Mobile Marketing: Easier Done Than Said
Eighty-three percent of marketers believe that mobile marketing will grow in effectiveness over the next three years. But although US marketers see the channel's growth potential, a technical acronym soup and low levels of current ...

Twitter is the Best Source of Entertainment Since Slap Bracelets
Four days ago Twitter was just a word that floated around the Web. It meant nothing to me. Well, that’s not 100% true. To me it meant, ‘terrible-waist-of-time—and—a-bad-idea-to-boot.’ That has all changed. ...

The Boys At Bango Respond….
Since the Mobivity blog has a lot more readers, I thought I’d let you know that a number of the guys at Bango responded to my last post on our Mobile Analytics Blog. It’s worth a read if you are interested in the subject. ...

“Mobilized” Car Shopping With Gumiyo & HomeNet
Gumiyo offers a mobile marketing platform that utilizes SMS campaigns to allow consumers to interact directly with inventories across several vertical markets. They offer niche solutions for real estate companies and professionals as ...

Pepsi Launches Major Mobile Marketing Push Tied To Beijing Olympics
Pepsi China is teaming with mobile solutions provider MyClick to launch an integrated marketing initiative that leverages mobile to connect with that nation's decidedly mobile population. The Pepsi...

Some of Us Have Standards Already
3) Increasing investment in search – Being involved in mobile SEO means I’m involved in two industries: mobile marketing and search engine marketing. The mobile marketers didn’t wait fifteen years to set standards for their industry ...