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Roots, China and Olympic sponsorship
Adverganza's Catherine P. Taylor posted today on the subject of Olympic sponsorships and her concern that it still seems inevitable that some corporate sponsor will drop out of its Olympics deal soon, and that they will be doing so to ...

Dark Knight Marketing Tactics Stir Up Serious Online Buzz
Last May, Warner Bros began what would grow into one of the most successful Buzz/ Viral Marketing campaigns for a movie ever. It all began with a one-page viral site promoting a fictional political campaign for District Attorney of ...

HipCricket Launches First Hispanic Mobile Marketing Network
ADOTAS – Mobile marketing company HipCricket is launching what it says is the first-ever comprehensive Hispanic mobile marketing network, in a bid to capitalize on their spending power and receptiveness to text messages. ...

Iconix adds support for AOL Mail, AIM Mail and Outlook 2003, 2007
Santa Clara, Calif.—Iconix Inc., a provider of visual e-mail identification solutions, this week announced its Iconix Truemark service is now available for AOL Mail, AIM Mail, Outlook 2003 and Outlook 2007.

How are You Managing the Economic Slump?
But beyond my personal debate, there is certainly a feeling in the business markets that a downturn has or will occur and therefore many marketing departments are reconsidering their budget allocations. A concept I find particularly ...

“Green” Issue Tops Magazine Poll
It covered the challenges and benefits of going green and offered insight on issues from marketing and operations to finance. Not only was the issue about going green, the magazine itself was produced conservatively — preventing ...

Chief Marketing Officers Are Dropping Off at Some Law Firms
If it seems drafty in some high-rises, it might be the revolving door of marketing departments in some large firms. At least four law firms in Pennsylvania have recently seen the departure of their CMO or other high-ranking marketing ...

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PAID MARKETING INTERN – SUMMER 2008 | New York Magazine
REQUIREMENTS: Strong analytic, organizational, and interpersonal skills. Excellent attention to detail. Well-organized and detail-oriented with demonstrated effective ti.