Mobile Advertising

Focus Media Announces Revised Guidance for Mobile Advertising Business
Focus Media Holding Limited , China's largest digital media group, today revised its previously announced guidance for its mobile advertising business for 2008. Due to recent uncertainty in the mobile handset advertising business in ...

Mobile Advertising looking to the skies
With Google Android phones getting ready to be released this year, analysts are already predicting the future of Mobile Advertising. In a report released, US spending on Mobile Adverts will reach $1.7 Billion this year alone, ...

Focus Media Announces Revised Guidance for Mobile Advertising ...
Focus Media Holding Limited , China's largest digital media group, today revised its previously announced guidance for its mobile advertising business for 2008.

GroupM and Consilient form Alliance to Expand Mobile Email ...
The alliance will see both companies collaborating to grow the mobile advertising market with a particular focus on advertising in push email. GroupM is the parent company to WPP media agencies including MAXUS, MediaCom, Mediaedge:cia ...

Mobile advertising: the opportunity and the danger
Internet ISPs were completely bypassed by the online ad revolution. How can mobile operators avoid the same fate?

Our CEO Speaks - Media Coverage
“Hence, for us the competition is basically from global advertising giants like Google, Yahoo and MSN who are looking at entering the mobile advertising space. There are also the global mobile operators like Vodafone, T-mobile, ...

Some of Us Have Standards Already
I’m not saying that such a code will be enough to take significant budgets away from broadcast or print media right away, but today mobile advertising is on the rise, and SEM budgets have room to grow. If we’re ever going to get to the ...

eMarketer Releases Mobile and Online Advertising Projections
If you love advertising projections, then have we got some numbers for you. eMarketer has released new projections for both mobile advertising and online advertising. This year, US mobile ad spending is expected to reach $1.7 billion, ...

eMarketer Releases Mobile and Online Advertising Projections
[Search Engine Watch Blog] — If you love advertising projections, then have we got some numbers for you. eMarketer has released new projections for both mobile advertising and online advertising. This year, US mobile ad spending is ...

European Users of Mobile LBS Forecasted to Number Over 100 Million ...
LBS providers are going to have to depend on advertising sales in the same way as other online players. The mobile advertising eco-system is still undeveloped and needs many more years to become mature. “First there must be a critical ...