Advertising Industry

New media begins to flex muscle
In India, traditional media, such as television and print, account for over 80 per cent of the total advertising industry. However, advertisers in India are slowly realizing the potential of digital advertising media led by internet and ...

In France, advertising, fashion and media companies sign accord to ...
With the participation of French Health Minister Roselyne Bachelot, the fashion industry in France, along with the advertising industry, modeling agencies and media companies such as magazines, have signed a pact agreeing not to use ...

Summer Of Change Coming
Because I think that the coming summer months will be the online advertising industry's most important several months since the summer of 2000. That summer, as you may recall, was the time when the industry fell off a cliff — and it ...

Phorm CEO defends targeted advertising
After much tech media backlash, TechRadar speaks directly to Phorm CEO, Kent Ertugrul.

Targeted advertising technology warned
10/04/2008.

Who needs Adsense? Malaysia’s Advertising Community
Malaysia’s Advertising Community- NuffNang and Adverlets are two companies that believe there is life beyond Adsense.

Google+Yahoo!=Further Newspaper Industry Consolidation (Att: FTC ...
The growing and ever-evolving corporate consolidation of the online advertising industry is a critical issue that should be addressed. Are there any responsible regulators and policymakers out there? We wonder, since so many are asleep ...

European Users of Mobile LBS Forecasted to Number Over 100 Million ...
... of active users to work with, then someone must create a successful model for reaching out to these individuals via their handsets and after that the mobile media must be embraced by the top spenders in the advertising industry,” ...

Is Web Analytics Easy? Hard? How about…Mandatory?
Is it a good move for the industry? Sure it is. Yahoo is a great media company, and as such, they want to sell more advertising. They are feverishly developing their new behavioral targeting network to sell more advertising. ...

New Media Marketing Professional, Entertainment Industry
PROFILE: With almost ten years of experience working in multiple industries I have acquired skills in varied areas such as entertainment, fashion & beauty, advertising and marketing and accounting. I would like to continue to use my ...