Creative Marketing

Apple being sued for creative marketing of its 20-inch iMac
Kabateck Brown Keller, a law firm specializing in suing big companies over faulty products and services, is fixing its legal sights on Apple Inc. They say that the 20-in iMac was advertised as having a certain type of LCD monitor ...

What's Next in Marketing + Advertising
The slides below are from a presentation, What's Next in Marketing + Advertising, delivered last week by Paul Isakson. An absolutely brilliant synopsis of just how profoundly marketing has changed -- in light of shifts in product design ...

How Aikido Can Save Your Business Marketing
Martial arts and marketing mastery both require continually improving and practicing. You must constantly be willing to seek out new information, try it out, and see what works (and why it works). Just because someone offers a technique ...

Calgary Farmers’ Market
Click to enlarge the ad. “Meals to go”. Advertising Agency: WAX, Calgary, Canada Creative Director: Joe Hospodarec Art Director: Scott Shymko Copywriter: Nick Asik Photographer: Ken Woo Published: September 2007.

Unscrewed: The Consumer’s Guide To Getting What You Paid For
It’sa great way to learn how to market your needs to an organization, guerrilla marketing, and also how to improve your own business’s customer service. Ron drew upon his background as a broadcast journalist to create 5 key strategy ...

10 Rules For Great Taglines
Don’t think a tagline replaces good marketing strategy. Do ask your existing best clients what they think of your tagline. The best way to get something to “stick” is to capture your potential customer’s problem and pain and show the ...

Marketing
What really hits home with me on this is that you can connect responsibly and effectively with your marketing constituency, in a real manner, being conscientious, not conceitedly. Both these guys are knowledge and experience heavy - so ...

The Three Fundamentals of Creative Strategy, Pt. 3
Great creative strategy always starts with a clear articulation of a business problem, and a rational strategy for solving it. This is the outer layer of the onion that peels away to expose a marketing strategy -- or a sales strategy, ...

Secrets to On-Demand Software Marketing Success
Plus, don’t underestimate that one incredibly great marketing or PR idea while mastering the basics…often that one creative blockbuster, viral marketing or PR idea can generate 10X demand. But, you can’t count on that long shot…so ...

The 4’Cs of Affiliate Marketing - by: Jason Hulott
How many times have you joined an affiliate program only to find there are no creative to promote the program? How are they going to promote your product or service if you do not help them. You must provide the affiliates with ...