Online Advertising

Online advertising spend continues to increase
Online advertising spend is predicted to increase to £3.4 billion by the end of 2008, a 30.8% increase. Not only that but the UK will be the first major global economy where internet advertising will enjoy a higher spend than TV ...

US Online Advertising Continues To Take Market Share
Despite greater economic woes affecting the US advertising industry, marketers continue to place their messages through online channels at a growing rate. According to eMarketer Senior Analyst David Hallerman, “US online advertising is ...

True Religion + Online Media from OMMA
The amount of money poured into online advertising dwarfs the amount invested in search engine optimization. It seems we are greedy, we want the immediate gratification of paid advertising but we say we want the results of natural ...

Google Buys Double Click
It’s official, Google is showing off the latest offspring to be welcomed in to the family; online advertising firm, DoubleClick. Google paid $3.1 billion in cash for the company - a drop in the ocean of the reported $12 bn cash reserves ...

Canep Media Signals End of Beta Testing Phase & Expansion of ...
Lawrenceburg, IN, March 17 2007 - Canep Media (www.canepmedia.com) is announcing the end of the beta testing phase of their popular online advertising network. Canep Media is currently serving advertisements to tens of thousands of ...

Trying to Opt-Out from Online-Tracking …
Simultaneously, 72 percent of those surveyed said that they find online advertising annoying when the ads are not relevant to their needs, and 87 percent of the group said that under a quarter of ads are well-targeted towards them. ...

Anyone know a good Product Marketing Manager?
We’ve built a kick-ass product that is ready to be unleashed to the online advertising world. Now we’re looking for the right person to help get our Click Quality Management System to the right customers. ...

How your non-profit can earn revenue with Web 2.0: Part 3 ...
Today, I'm looking at what many non-profits first think of (and often, recoil at) when it comes to earning money online: advertising. If your site attracts a lot of visitors -- or even a niche community of visitors that advertisers want ...

Banner Advertising Exposed
If you look at the services provided by online marketing companies, you would prominently find banner advertising in the list. Banner advertising offers a very simplistic approach to generate revenue for publishers. ...

Fresh News from Online Video Advertising Industry
On Marketingconversation.com you can find a very interesting article about the increase of online video advertising and the ways in which it is possible. “The Association of National Advertisers and Forrester Research are pointing out ...