Advertising Age

Advertising Age: “Why ‘08 Isn’t Mobile’s Year — Again”
Despite Limbo’s recent release of the Mobile Advertising Report Q1 2008 stating that consumer retention of mobile ads is up 20% from a year ago, marketers are still hesitant to use mobile marketing according to Advertising Age. ...

Are Cuts Coming at Time Inc.? - Advertising Age - MediaWorks
Are Cuts Coming at Time Inc.? - Advertising Age - MediaWorks.

The Golden Age of Advertising
The 50s and 60s. Editied by Jim Heimann. See the lifework of the people depicted in the AMC television series Mad Men. American magazine advertisements from the 1950s and 1960s. Useful nostalgic retro inspiration. ...

DDB Wins Digital Creative Duties for Midas International
In 2007, Tribal DDB was named Global Agency Network of the year by Ad Age. Four-time winner, Adweek and Advertising Age Global Network of the year, DDB was also named the World’s Top Network in Europe by the Gunn Report in 2006 and 2007 ...

'Generation' is the mindset, not age [A Blog Around The Clock]
In the Internet age, however, no one has figured out how to rescue the newspaper in the United States or abroad. Newspapers have created Web sites that benefit from the growth of online advertising, but the sums are not nearly enough to ...

April 1, 2008 - Woody Allen sues American Apparel over billboard ad
Advertising Age (3/31). McDonald's plays new online game as part of Olympics push As part of its Beijing Olympics sponsorship, McDonald's is backing a new online alternate-reality game, The Lost Ring. McDonald's, whose marketing ...

Straight talk express from DTC exec
For that, Advertising Age named Bob one of the top 50 marketers in the US. But all that marketing was strictly educational, right? Not really. Here’s Bob this week: “Drug marketing is designed to sell drugs. Ok, I said it. ...

Two Interesting Events from Mayor’s Office of Film, Theatre and ...
... New Music Showcase to the first East Coast edition of the Conversational Marketing Summit presented by John Battelle’s Federated Media to the 2008 Advertising 2.0 Conference presented by Advertising Age and Digital Hollywood. ...

No in-game ads for Age of Conan: Hyborian Adventures according to ...
The rumor began when several leaked screenshots from the ongoing Age of Conan beta phase were revealed, showing the game's End User Licensing Agreement (EULA). The contents of the EULA supposedly showed details of in-game advertising ...

CBS Brings Geo-Targeting to Mobile Campaign
CBS has partnered with social network Loopt for a geo-targeted mobile campaign, reports Advertising Age. The campaign serves Loopt subscribers ads specific to their current location when they visit...