Creative Marketing

Media driving big creative marketing ideas: it's about time!
We have countless examples where a media insight or possibility has provided the spark for the team to develop a really breakthrough creative marketing idea. I can't talk about it in detail (DTAS folks are welcome to come visit me for ...

Creative 404 Error Pages: Silly Sunday
I know it’s been a while since I’ve done a Silly Sunday, but I can’t seem to locate good and funny Internet Marketing-related stuff. If you’ve got an Internet marketing sense of humor and would like your website, video or online joke ...

Honda green letter
Click to enlarge the ad. “Honda wanted to raise the green credentials of its lawn and garden equipment and to remind avid gardeners that Honda’s range of products is not only good for their garden, it’s also good for the environment. ...

The Race for the New-Media Nomination
Debates in marketing departments right now are driven by concern that brands are under-represented in social networks and user-generated content forums. That sort of brand envy is natural because digital chatter is a good index of a ...

Intenet Marketing For Your Small Business
Brandt Stohr, the Small Business Marketing Genius has brought startup one man operations to billion dollar corporations by using creative marketing techniques rather then investors and capital. Brandt has been helped hundreds of ...

Ten Important Ingredients For Your Strategic Marketing Plan
Glenn is the Founder and Chief Executive of two Lancaster, PA based consulting practices: The Renaissance Group, a creative marketing, public relations, strategic planning and business development consulting firm and JG Ebersole ...

Effective Email Marketing to Maximize Return On Investment
“One of the most important things to keep in mind when developing your campaign is relevance, says Yael Penn, Principal of Imagine Creative Marketing. “If you send a message recipients are interested in receiving, you will get their ...

Tools in the hood
But what if, for all our good intentions, the creative class now bringing trendy bars to Weserstrasse and scaffolding to the facades of buildings in the Reuterkiez is -- like the foreigners and the unemployed, a problem for this ...

Why You Should Consider An Automated Online Business?
This creative marketing technique is called Reverse Marketing. As part of the package, the Predator Marketing System also includes daily online live trainings on topics like - SEO, web traffic generation techniques, lead generation, ...

Hiring: Interactive Creative Director
Founded in 1980, Digitas—one of the world's leading digital marketing and media companies—is at the forefront of the new digital age. As an independent global network within the Paris-based Publicis Groupe, the world's fourth ...