Advertising Age

Google: Really, We're Not Getting Into the Agency Business ...
Google: Really, We're Not Getting Into the Agency Business - Advertising Age - MediaWorks.

Content is King
... agencies and media companies must be committed to change. We can't rely on old models or follow old rules, she said. The choice in the digital age isn't whether to adapt, it's whether to evolve or perish. (via Advertising Age)

Capture the Mind. Win the Day.
In 1972 Jack Trout and Al Ries wrote three seminal articles on brand positioning that were published in Advertising Age. Thirty-six years later the merits of their thinking holds steadfast. This is an excerpt of their article The Brand ...

I need to find some articles about advertising , could you please ...
Advertising Age magazine is THE magazine of the advertising field. Their website has tons of information and articles about advertising though you need to be able to register for free. http://adage.com/

MIMA March Event
Jori has been featured on numerous media, including ABC’s “Good Morning America,” Fox News Channel, CNN, Canada’s Prime Network, National Public Radio’s “Morning Edition,” “All Things Considered” and “Horizons;” Advertising Age, ...

double half caff
Earlier this week, Advertising Age quoted me in an article on some comments I made about Starbucks shutting down over 7000 locations one night in late February for a barista boot camp. It's now old news, but let me clarify and expand ...

The Friday Fishwrap: End-of-the-Week News, Analysis, Insight and ...
Advertising Age reports today that Coke, which has been accused of being luke green in its bottling and marketing efforts, plans on spending millions of dollars to launch a new campaign touting its efforts in the areas of ...

Sports in brief: Meadors is coach, GM for WNBA’s newest team ...
Advertising Age - The school is the realization of a four-year effort by city government officials, including Brooklyn Borough President Marty Markowitz, and ad execs like Ron Berger, CEO of Euro RSCG Worldwide, and Michael Roth, ...

"They're Grrrrrreat!"
A post on Advertising Age (http://adage.com/kidsupfront2008/article?article_id=125291) dispelled the rumor that networks are being hurt by the decision to eliminate unhealthy food advertisements. According to the article, companies are ...

MEC wins global media agency of the years awards… again
MEC has been named Global Media Agency of the Year, 2007, by Advertising Age and Adweek, two of the leading publications that cover marketing and advertising in the US. This is a repeat of last year’s accolades and is accompanied by an ...