Creative Marketing

Another Creative Conference
Run by Creative Centre for Business a joint venture between The University of the Arts London and the London Business School. After a three way pitch Clear Focus Design and Marketing (http://www.clearfocusdesign.com)/ were appointed the ...

Wachovia Puts Creative, Media Account into Review
Wachovia's $145 million creative and media account, currently managed by Mullen and Carat, is now up for review. The company is seeking a search consultant to manage the process. Director Art Smith...

Neuromarketing: Weird Science or Field of Dreams?
In an effort to get into the mind of their customers, now companies are doing just that. According an article in today’s New York Times, “The ardor of the ad business to adopt the technical tools of biometrics — measuring brain waves, ...

Comment on Marketing as a science, but science is a creative endeavor
Just read your article on qualitative research and social media marketing and found it very inspiring. In the context of what I was thinking about it struck me as a fantastic hypothesis generation engine .@Jill I do tend to ramble. ...

It's the Journey that Defines You! (part 4)
Creative Marketing: 1. Specialty Shows...I once raised and showed Standard Schnauzers...there's usually a vender's area at these shows, selling breed specific items, and there was always at least one person offering commissioned ...

How Can I Get More Contracts For My Freight Forwarding Company?
It’s almost 1 year that I have started a freight forwarding company, and I have pumped in almost half a mil but I haven’t broken even yet. We are international freight company and we ship everything to everywhere, but our goal is ...

Newsflash! Marketers Must Learn Digital Marketing!
What? You’ve got to be kidding. What year is it? Oh, it must be 1992 or something because it’s that Total Quality Management verbal diarrhea management consultancy crap all over again. After reading this Advertising Age article penned ...

"The Experience"
And that reminder is a swell bit of Marketing Inspiration. More Inspiration: Paul Williams: Why Does Big Mean Bad? Spike Jones: Good Artists Copy. Great Artists Steal. Jennifer Jones: Great Learnings from Obama and Clinton.

Selling Chickens
Despite these efforts, the chains may still face uphill battles from competitors that wield not only a larger number of locations, but also much larger advertising, said Jeff Davis, president of restaurant marketing consultancy ...

Can Small Restaurants Avoid Getting Eaten Up By Large Food ...
Kym Gordon Moore is a creative marketing strategist for Moore 2 It Productions and coordinates cost effective, creative marketing packages for budget conscious new authors and new small business owners. moore2itproductions.com She is ...