Online Advertising

Google + DoubleClick = 69% of Online Advertising Market
According to new stats released by Attributor, Google's acquisition of DoubleClick gives them a whopping 69% of the online advertising market share. This comes in the wake of news that Google saw 59.2 percent of all US searches in ...

Online Newspaper Advertising Marks Big Gain, Again
According to DIRECTnewsline's online newsletter, online advertising on newspaper webs sites increased to 18.8% or $3.2 billion in 2007. It was the thirteenth consecutive quarter for an increase in online newspaper advertising. ...

Newspaper Online Advertising Spending Jumps 19%, Print Ads Down 9%
Advertising expenditures for newspaper websites in 2007 increased 18.8 percent, to $3.2 billion - accounting for 7.5 percent of all newspaper ad spending last year (up from 5.7 percent in 2006),...

Overdrive Interactive Wins 2007 Internet Advertising Competition ...
Overdrive received the award from the Web Marketing Association for Outstanding Achievement in Internet Advertising for the online media campaign that was designed and developed for client, Las Vegas Motor Speedway. ...

Google Now Controls 69% of Online Advertising Market
Google's acquisition of DoubleClick has turned the company into double the online advertising juggernaut that it once was, with a total advertising market share of 69% according to Attributor's study. 2 Vote(s)

Energizer Bunny, Internet advertising is still going strong.
US online advertising is proving to be far more robust than other media channels. In 2009 online advertising will reach $30 billion and account of fully 10% of all US ad spending.

Google Now Controls 69% of Online Advertising Market
... highly trafficked, commercial sites, representing an untapped opportunity for publishers to increase their revenue through content licensing, ad revenue share or link-building. Google Now Controls 69% of Online Advertising Market.

Adotas » Online Advertising Has Value, Dammit!
Half the money I spend on advertising is wasted; the trouble is I don't know which half. This quintessential quote about advertising raises a compelling question: What's a brand ad really worth? Before now, we have never had a ...

Print Ads are Old News (GCI, YHOO)
The decline comes at the heels of an economic slowdown and an increase in online advertising that together have put a damper on the fourth quarter - a peak period for ad sales. The nation's largest newspaper company, Gannett Company ...

Online Advertising: Do you get what you pay for?
70 per cent of online advertisers, doubt the efficacy of their online marketing campaigns.