Advertising Research

This Week in Silicon Alley (Mar. 31-Apr.4)
The Science of Sound Seminar, 12:00-1:00 pm; The 2008 ARF (Advertising Research Federation) David Ogilvy Awards Gala, 6:00 pm; Post NY Tech Meetup Networking, 9:00 pm-11:30 pm. Wednesday, April 2. Nu-Con 2008: What's New in Microsoft ...

Print advertising forecast to drop in 2008
In the research compiled by the World Advertising Research Centre, national newspaper advertising spend is forecast to drop 1 per cent, regional newspapers 2 per cent, consumer [...]

Advertising Methods. Market Research Questionnaire for a Business ...
Which Method have you found effective? I would be grateful if you would take a few moments to complete this on-line form to help me gain self employment.

Keyword News: [advertising]
Mike Pardee, senior vice president of research at Scripps Networks, will join the board of directors of the Advertising Research Foundation, the premiere advertising industry association for creating, aggregating, synthesizing and ...

Keyword News: [advertising]
KNOXVILLE, Tenn., BUSINESS WIRE -- Mike Pardee, senior vice president of research at Scripps Networks, will join the board of directors of the Advertising Research Foundation, the premiere advertising industry association for creating, ...

Three Cheers for Negativity
Yet, as Goldstein suggests, without both positive and negative advertising on behalf of candidates, nobody would know anything about what’s at stake in the campaigns being run. Supreme Court races would be determined by a smaller slice ...

A Neuromarketing Look at Award Winning Ads
Neuromarketing will be on display at this week’s annual Advertising Research Foundation meeting, and one of the more interesting presentations is likely to be an analysis of past winners of Lion and Effie awards. ...

Viewers who proudly live and die by ESPN
At the Advertising Research Foundation's Re:Think conference today, ESPN sales dude Sean Bratches proudly trotted out the fact that 31 children have been named “ESPN,” or some derivation thereof, in recent years. I shuddered. ...

Using Balihoo to Build a Consideration Set [Ad]
New release: Brand New China, in which MIT's Jing Wang combines marketing research with cultural analysis to offer a detailed picture of transnational advertising and marketing in China.(click to read more)

Recent Links: March 19 to March 26
‘I call it “extreme user research.” What’s so extreme about it? Well, it can be done in 30 minutes per interviewee, and it generates loads of useful data that will have a real impact on design, thus making your website more profitable. ...