Advertising News

Online Newspaper Advertising Marks Big Gain, Again
In some ways the increase in online advertising could be having an effect on online news in a different way than we thought it could. I know many people who shop online - who click on the advertising - who click on this and click on ...

Newspaper Online Advertising Spending Jumps 19%, Print Ads Down 9%
Advertising expenditures for newspaper websites in 2007 increased 18.8 percent, to $3.2 billion - accounting for 7.5 percent of all newspaper ad spending last year (up from 5.7 percent in 2006),… Read the full story! ...

links for 2008-03-31
(tags: content advertising internet opportunity music business u2 bono). Concert industry fights back with fests - Entertainment News, Music News, Media - Variety. This year’s first quarter will likely post another double-digit drop ...

The Dis-Integration of the News
Traditional print journalism, rooted in newspapers’ semi-monopolies on advertising and information, has been teasing apart, becoming dis-integrated, for nearly a century – ever since the first radio station broadcast the news and ...

Phoenix Marketing Study Demonstrates Impact Of Press Coverage And ...
A burst of unfavorable or confusing publicity often prompts users of prescription medications to take swift actions that can hurt those medications’ brand perception and market share, according to researchers at Phoenix Healthcare, ...

Whirlpool Corporation Wins Two ADDY Awards for Maytag Brand ...
Whirlpool Corporation , the world’s largest manufacturer of appliances, today announced it received two Silver ADDY awards from the New York Chapter of the American Advertising Federation for its recent marketing and advertising work ...

The Ultimate Blog List: 101 Essential Online Marketing, Blog Tips ...
21) Search Engine Land – Must read news about search engines and search marketing. 22) Pronet Advertising - Personal experiences in successful social media marketing. 23) CopyBlogger – Copywriting tips for online marketing success from ...

New Report Forecasts That Worldwide Mobile Marketing and ...
DUBLIN, Ireland—-Research and Markets has announced the addition of Mobile Advertising: After the Growing Pains to their offering.

More Businesses Choose Streaming Video to Promote Their Products ...
Creator of New Website Trade Show News Television (www.tradeshownews.tv) a Long-Time Ad Exec, Sees Businesses Embracing Video to Deliver Their Sales Message Online (PRWeb Mar 31, 2008) ...

Newsflash! Marketers Must Learn Digital Marketing! (adrants)
You’ve got to be kidding. What year is it? Oh, it must be 1992 or something because it’s that Total Quality Management verbal diarrhea management consultancy crap all over again. After reading this Advertising Age article penned by…