Advertising Com

Google + DoubleClick = 69% of Online Advertising Market
According to new stats released by Attributor, Google's acquisition of DoubleClick gives them a whopping 69% of the online advertising market share. This comes in the wake of news that Google saw 59.2 percent of all US searches in ...

Ethics in Advertising
Making money and corrupting the morals of a minor at the same time is not my idea of ethical advertising. Recently a television ad depicted a small boy breaking a window so the owner’s wife couldMaking money and corrupting the morals of ...

When advertising becomes information...three blogger's opinions
A few months ago in a blog post about Google OpenSocial, Internet pioneer Dave Winer said, Advertising will get more and more targeted until it disappears, because perfectly targeted advertising is just information. ...

Bollywood Rising : New Media in New Films
MATES was the company behind brand association of Shah Rukh Khan starrer Om Shanti Om. In-film advertising and brand placements are now the order of the day in Indian cinema. The film earned Rs.5 crore from in-film advertising. ...

Online Newspaper Advertising Marks Big Gain, Again
According to DIRECTnewsline's online newsletter, online advertising on newspaper webs sites increased to 18.8% or $3.2 billion in 2007. It was the thirteenth consecutive quarter for an increase in online newspaper advertising. ...

Open Politics - Advertising getting on board
It’s always fun to see how advertising jumps in the game of co-creation. Votervoter.com, which is run by Wide Orbit, is an interesting take on using YouTube-like participation. It allows you to create and publish your own political ads ...

In defense of political advertising, Part II
Those who argue that political advertising is intrinsically bad misunderstand the role of advertising in our society. For the voting public to make an informed decision on whom to vote for, they need access to candidates’ views, ...

Important updates to openswitch advertising
Following the example Snook set out with his advertising method I’ve made some important changes to the advertising process here on openswitch. This method has the possibility to be quite lucrative for early adopters. ...

Newspaper Online Advertising Spending Jumps 19%, Print Ads Down 9%
Advertising expenditures for newspaper websites in 2007 increased 18.8 percent, to $3.2 billion - accounting for 7.5 percent of all newspaper ad spending last year (up from 5.7 percent in 2006),...

links for 2008-03-31
(tags: mobile advertising marketing infrastructure adage). The Country’s Top Five Digital Media and Marketing Schools - Advertising Age. Are you looking to apply to school for digital media and marketing? You probably should consider… ...