Advertising Campaigns

Saturn to launch new ad campaign to bolster new vehicle awareness
Saturn may have one of the freshest lineups in the industry, but apparently that message isn't getting across to consumers through the automaker's current advertising campaigns. In order to bolster awareness about its new vehicles, ...

Obama’s Astroturf? Just “ASK” Axelrod about target marketing the ...
Pollster Geoff Garin, president of Peter D. Hart Research Associates in Washington, which has worked with both of Axelrod’s businesses, says his research showed that after the advertising campaign, ComEd customers were more supportive ...

CareerBuilder’s Non-Beacon Facebook Ads
But today, we learn that the company is teaming up with Facebook for an advertising campaign that will run through the popular social networking platform, according to Reuters. The financial terms of the deal have not been disclosed, ...

The best a client can get?
If you are reviewing advertising campaigns for your company and want a simple test of agency competence- ask if another product could be placed in your ad- and still work? If not, time to go back to the drawing board. ...

Noteborn Music Company Announces Contests For Professional ...
Ann Arbor, MI-With over 20 years in the music industry, Noteborn Music Company is an international publishing company that hand picks quality artists and music for use in movies, TV shows, advertising campaigns, and for music producers. ...

Campaign Analysis: Adobe’s ‘Flash On’
For those who actually make advertising campaigns with your heads/hands, you will understand that great efforts were made to get this work out into market. For those who deal with procurement types, you may also be thinking most of ...

A Convenient $300 Million Ad Campaign
Myron Ebell, who directs energy and global warming policy for CEI, said the fact that Gore feels compelled to run such an elaborate ad campaign highlights the extent to which his conservation message has failed to resonate with the ...

Mobile video momentum grows
In mid-March, mywaves began a hybrid ad campaign to promote the new Toyota Matrix. Two ad units used include both WAP banners and Toyota videos running as 15-second pre-roll spots. The campaign will continue through the end of April. ...

SAMHSA And Ad Council Debut National Mental Health Anti-Stigma ...
The Advertising Council is a private, non-profit organization that has been the largest producer of PSAs in the nation since 1942. To learn more about the Ad Council and its campaigns, visit http://www.adcouncil.org. ...

New and Effective March 1, 2008: IAB Canada Standard Terms and ...
NOTE: If an Advertiser or Agency is using a 3rd Party Ad Server or Rich Media or Video vendor external to the agency/agency ad server to deliver and track their Online ad campaign, it is recommended that final, Advertiser-approved, ...