Creative Marketing

Co-Creating a More Participatory Marketing
So what is really happening with this co-creative marketing movement? Basically it’sa healthy recognition by more and more marketers (and their agencies) that the bankrupt “our way or the highway approach to marketing is dying, ...

PC Sound Card Vendor Creative Labs Creates PR Nightmare on Their ...
Creative Labs, makers of sound cards for PCs, has brought forth the fury of the blogosphere on its own forums by publicly admonishing a member who had provided patches so its products would work correctly under Windows Vista. ...

Hut Weber
Click to enlarge the ad. “It’s the hat”. Advertising Agency: Serviceplan Hamburg / München, Germany Creative Directors: Axel Thomsen, Alexander Schill Art Director: Jonathan Schupp Copywriter: Francisca Maass.

Video Analytics Will Change The Web
YouTube Insight, is the new Free web analytics tools that reports context for online videos. This will fundamentally change the way videos are used as a marketing tool on the web and is a major leap for web analytics, thank you Google. ...

Marketing as a science, but science is a creative endeavor
More and more people declare marketing is a science, not an art . Sure, marketing tests should be rigorous. But the process of determining what to test, how to measure it, and how to frame the right hypothesis takes imagination. ...

Comment on Marketing as a science, but science is a creative endeavor
I was personally interested as I was musing in a post the other day about how the worlds of SMM and qualitative research could potentially work together (and do already to a certain extent); Social Media Marketing meets Qualitative ...

Comment on Marketing as a science, but science is a creative endeavor
This certainly applies to search marketing as well. This was a good article, although it probably could have been cut in half as I got bored halfway through! :)

ON: The Brands' Fav Creative
This is a fun video. Brand marketers talk about their favorite campaigns this year. Picture_2 Check It Out >>. (http://link.brightcove.com/services/link/bcpid1456296610/bctid1457734216)

Comment on Marketing as a science, but science is a creative endeavor
Nice post... too many marketers, online one's in particular, forget the role of qualitative market resarch and focus hard on quantifyable metrics. This is particularly true in social media where it is pretty intuitive to do so.....

The Three Fundamentals of Creative Strategy, Pt. 2
Great creative strategy always starts with a clear articulation of a business problem, and a rational strategy for solving it. This is the outer layer of the onion that peels away to expose a marketing strategy -- or a sales strategy, ...