Advertising Campaigns

Uber Alles
Apparently the Air Force (which has no recruitment problems and continues to meet its recruitment quota with ease) has a new ad campaign out which has raised hackles in Congress and at the Pentagon. Troubling images flash across the ...

Vehicle Advertising is a Great Investment
Vehicle advertising can be used by large or small companies. Many new ad campaigns are being started by smaller restaurants and businesses. Pizza shops and pet shops are using this type of advertising to let people know about their ...

Is Your Business Advertising Effective? How Do You Know?
The real question that needs to be answered is; are you potentially tipping vast amounts of your hard earned profits down the drain because of ineffective advertising campaigns? The best kept secret in the world of advertising is that ...

Online Advertising Traffic and the First Law of Web Surfing
In fact, traditional advertising professionals and direct marketers often create only so-so online advertising campaigns simply because they’ve never heard of this phenomenon, even though it’s essentially the first law of human web ...

The problems with ROI in Analytics…
In Avinash Kaushik’s latest blog posting he discusses how to figure out what your return on investment (ROI) is for your online advertising campaigns ( web banner ads, search engine banner ads, etc.). Most analytic tools have a ROI ...

The Advertising Business
Based on this, the agency creates a brand image through advertising campaigns on media which will, hopefully, make consumers flock to department stores and clear out the client’s shelves. The key is to make the ad campaign as creative, ...

R/GA London Launches a New Global Campaign for Nokia
The companies have been partnering for three years on numerous innovative advertising campaigns -- campaigns that include engaging online destination sites, video, print, and out of home, and-helped establish Nokia Nseries as a leading ...

What Advertising Marketing Strategies Are You Using?
When you see an ad campaign, or even a publicity campaign, and you feel good about it. That’s what strong strategies are about. It gets to the inner feelings of someone. An example would be, in wikipedia, the Geico commercial. ...

Apparel And Equipment In Sports, Fitness And Recreation
These brands not only battle in coming up with innovative products, getting the more popular image model or launching award winning advertising campaigns but they even have their presence felt in the movie industry. ...

How To Profit From Your Pay-Per-Click Advertising Campaigns
One of the differences is that it takes minutes to set up a pay-per-click campaign versus months for a good SEO campaign. Pay-Per-Click is a simple type of paid advertising that most search engines, including some of the largest ones, ...