Advertising News

Online advertising will continue to grow in the UK, indicates a study
Online advertising is picking up significantly in the UK. In fact, it leads Europe in terms of total online advertising spend, rising by over 30 per cent in 2007, and is expected to rise by another 27 per cent in 2008. ...

Phoenix Marketing Study Demonstrates Impact Of Press Coverage And ...
Perceptions and Attitudes Can Change Rapidly in Response to News Reports. In its most recent study, Phoenix evaluates and compares how the mix of publicity and public advertising helped some brands of cholesterol medication but not ...

Banquiet Program Advertising - Time Is Running Out!
If you haven't placed your order for advertising in the CAC banquet, program, now's the time to do it! Our deadline is April 25, which is less than one month away. We still have one full-page spot, one half-page spot and two quarter ...

Nokia Wins Frost & Sullivan Award for Mobile Advertising
Nokia has been awarded the 2008 North American Mobility Award for On-deck Mobile Advertising by Frost & Sullivan, solidifying the company's position as one of the pioneers and constant leaders of the mobile advertising industry. ...

Phoenix Marketing Study Demonstrates Impact Of Press Coverage And ...
A burst of unfavorable or confusing publicity often prompts users of prescription medications to take swift actions that can hurt those medications’ brand perception and market share, according to researchers at Phoenix Healthcare, ...

Whirlpool Corporation Wins Two ADDY Awards for Maytag Brand ...
Whirlpool Corporation , the world’s largest manufacturer of appliances, today announced it received two Silver ADDY awards from the New York Chapter of the American Advertising Federation for its recent marketing and advertising work ...

Marketing firm gives Newport a makeover (Newport News-Times)
Newport has a new image - at least in the marketing sense. The Portland advertising firm Grady Britton has taken the helm on the city’s revamp in branding and tourism promotion, both around the state and eventually beyond.

New Report Forecasts That Worldwide Mobile Marketing and ...
DUBLIN, Ireland—-Research and Markets has announced the addition of Mobile Advertising: After the Growing Pains to their offering.

Company Profile for The Fournaise Marketing Group (Business Wire ...
Using its proprietary and revolutionary Marketing Effectiveness Tracking solutions , Fournaise has the unique ability to help brands, advertisers and advertising agencies track, measure, analyse and maximise the actual performance of ...

Athletic Republic Print Campaign Featured In Communication Arts
On March 17th, its daily online exhibit of graphic design and advertising also featured the compelling imagery and copywriting of the Jones campaign. (PRWeb Mar 29, 2008) ...