Mobile Advertising

Nokia Won Frost & Sullivan Award for Mobile Advertising
March 27, 2008- Today we received word that Nokia has become the recipient of the Frost & Sullivan Award for Mobile Advertising. Since October 2007, Nokia has been working with Enpocket, a mobile advertising leader. ...

Mobile Advertising Brand Recall Up 20 Percent in Q1
Some 41 percent of cell phone users who remembered seeing mobile advertising could recall at least one brand. That's up 20 percent from three months ago, when 34 percent recalled at least one brand,...

Nokia wins Frost & Sullivan Award for Mobile Advertising
Nokia has been awarded the 2008 North American Mobility Award for On-deck Mobile Advertising by Frost & Sullivan, solidifying the company's position as one of the pioneers and continued leaders of the mobile advertising industry.

Orange UK Consumer Research (page 4)
For this part of the study, respondents were gathered in a focus group type setting and shown examples of various mobile advertising formats. They were provided an explanation of what a consumer would see and how the ad would work. ...

What’s Holding Up Mobile Advertising?
”2007 was not ‘the year of mobile marketing’ that it was advertised to be,” says John du Pre Gauntt, eMarketer Senior Analyst and author of the new report, Mobile Advertising: After the Growing Pains. “And 2008 won’t be either. ...

I survived opening day of Heathrow Terminal 5 - but there is still ...
Based in London, Andrew Grill is an experienced Telecoms Senior Executive with with a specific focus on mobile advertising, mobile location and local search. Find out more at http://andrewgrill.com.

eMarketer release Mobile Marketing Report
“The big, big multiplier will be when mobile data plans start to become subsidized by advertising” proclaims Mike Baker, VP mobile advertising for Nokia. This is one of many quotes singing the praises of subsidizing the medium. ...

March 27, 2008- Today we received word that Nokia has become the ...
Since October 2007, Nokia has been working with Enpocket, a mobile advertising leader. Enpocket has been able to successfully utilized their ground breaking technology to optimize campaigns, improve Nokia’s conversions and also measure ...

Spending on Alternative Media Jumps 22%
Online and mobile advertising spending --including search and lead generation, online classifieds and displays, e-media, online video and rich media, internet yellow pages, consumer-generated ads, and mobile advertising -- reached ...

Spotting the Anywhere Consumer
Quattro Wireless is a mobile advertising enabler focusing on helping publishers mobilize their online presence. Talking with CEO Andy Miller recently about the campaigns they develop and run with major US consumer brands, he shared some ...