Advertising Strategy

Obama Ahead of the Online Advertising Curve
Her display advertising efforts didn’t even register above our minimum reporting threshold, indicating display ads are an immaterial part of her advertising strategy. What a lost opportunity for her campaign! ...

Google AdSense’s Advanced Reports Having Major Uptime Issues ...
My ideal online advertising strategy : the publisher should be able to choose its advertisers as much as advertisers should be able to choose their publishers. Just like Robin Good\’s ideal online advertising strategy Maybe I am just ...

Whither Print Advertising? Whither Newspapers?
I note this new data from the Newspaper Association of America ...total print advertising revenue in 2007 plunged 9.4% to $42 billion compared to 2006 -- the most severe percent decline since the association started measuring ...

Interactive Advertising Fun
It's Friday afternoon and I suppose I have nothing better to do than play with interactive advertising. In addition to being fun, this interactive ad is what I'd call genius! I mean, how many times have you been talking to someone and ...

Ads to my blog
More of their move details in their Press Release today which makes the advertising strategy in the region more stiff as they have representatives in UK, Europe, UAE, China and Singapore. It’s little Google coming to setup shop in ...

Ebay Auction Pricing Strategies.
If your items aren’t selling, then you might have a bad pricing strategy. There as many pricing strategies in the world as there are buyers - if you look at two businesses selling the same thing, often the only difference you’ll be able ...

Advertising A Bluff
After three long hours of play, you find yourself down to the last two tables of a poker tournament that started with just under 200 players. There are twenty players left, but only the top eighteen are rewarded. ...

Assignments I Enjoy Grading
This allows me to assess the level of the students' understanding of advertising strategy. When they don't fully understand it, they present ads that actually do make strategic sense and I get the opportunity to address the confusion. ...

Premium Pork
Dave Morgan, Executive Vice President of Global Advertising Strategy for AOL, just hit the nail on the head with his blog commentary on the stigma surrounding ad networks. He points out that the ad network brought a commodity attitude ...

Wendy's Seeks to Pick Up Customers in Bars
What do you think of Wendy's digital jukebox advertising strategy? What information will the chain need to capture to determine the true impact of the jukebox advertising on restaurant sales performance?