Advertising Research

Advertising Research Foundation Conference
I'll be at the ARF Conference next week if you want to stop by and discuss any of the topics in this blog - booth 221. Hope to see you! http://www.thearf.org/events/upcoming/rethink-08.html.

Advertising Research - B-PAA - 1983.
Advertising Research Business / Professional Advertising Association B-PAA, 1983, 70 page softcover, 10 oz. Very Good Condition. We combine multiple items into one shipment to save you on shipping! Get another book or two with little or ...

When advertising doesn't work
Maybe you are advertising because your competition is advertising somewhere, so you think you should too. Don't be fooled. Not everyone does research and, as we've learned, research can sometimes produce unexpected and ...

Fair Maidens and Science Reporting
In this project, funded by a 3-year grant from the Social Sciences and Humanities Research Council, Shyon addresses questions of advertising production, content, and reception to investigate whether such critiques are warranted and to ...

NAA Reveals Biggest Ad Revenue Plunge in More Than 50 Years By ...
The newspaper industry has experienced the worst drop in advertising revenue in more than 50 years. According to new data released by the Newspaper Association of America, total print advertising revenue in 2007 plunged 9.4% to $42 ...

Semantic Features for Contextual Advertising
Research has a focus on Computational Advertising. At SIGIR 2007 they released a paper on using Semantic Taxonomy to do contextual matching for advertising. This is a similar problem to the previous post about MS Research, ...

25 Shocking Facts About the Pharmaceutical Industry
See point number 3 on this list, which points out that drug companies pay more on advertising and marketing than they do on research and development. Pharmaceutical advertisements actually work: The public wag their fingers at ...

IPTV and Streaming Movie Industry to Generate $70 Billion Over Six ...
... by content services, including advertising, music on-demand, Internet radio and video on-demand. An excerpt of this research report, table of contents, and ordering information are online at www.insight-corp.com/reports/IPTV08.asp . ...

The Ten Key Questions In Direct Response Radio Advertising
In many respects, building a successful direct response radio advertising campaign requires a mentality akin to that of a researcher. Researchers uncover knowledge about a particular topic. The first step in research is identifying the ...

Research: Pre-roll video ads very effective
Through a colleague at Microsoft Netherlands I recently came across some interesting results of research by MetrixLab showing that pre-roll advertising is very effective in premium video environments. The results of this Dutch ...