Advertising Com

Beyond Pay-For-Click: Three Web-Advertising Alternatives
Google says the deceleration is happening because it’s improving the quality of its advertising leads, including making it harder for consumers to accidentally click on ads. That’s good news for everyone if it’s true. ...

Newspapers are f’ed
According to new data released by the Newspaper Association of America, total print advertising revenue in 2007 plunged 9.4% to $42 billion compared to 2006 — the most severe percent decline since the association started measuring ...

Obama Ahead of the Online Advertising Curve
The Post article said that the Obama campaign spent $2.6 million in online advertising in February, more than Hillary Clinton by a factor of 10. In January, he spent about $768000, still outpacing Clinton by a factor of 4. ...

Listermint Mouthwash: Church
Advertising Agency : JWT, Sydney, Australia Executive Creative Directors: Jay Benjamin, Andy DiLallo Art Director: John Lam Copywriter: Jason Ross Photographer: Brock Elbank Designer: Jeffrey Oley Retoucher: Jason Riddell, Mark Young.

Greenpeace: The Bomb
Advertising Agency: Grey, Tel Aviv, Israel Executive Creative Director: Yonatan Stirin Creative Directors: Yaron Izhakov, Ben Sever Art Directors: Ben Sever, Yaron Izhakov Copywriter: Uri Marek Director: Ben Sever ...

Are All 3rd Party Ad Servers Alike?
Online advertising is so packed full of data, that it can quickly become unmanageable and overwhelming without one central location to manage, report and optimize the campaign. So - question is - are all 3rd party ad servers alike? ...

When advertising doesn't work
Next, have a think about what your advertising is meant to accomplish.  Is it brand awareness or direct response?  Brand awareness is the kind of advertising larger companies engage in to keep their name and image before ...

Online Advertising in an IP-Enabled World
Think about where online advertising is going and hWith word out about Yahoo’s acquisition of Right Media I want to publish a post that’s been sitting in my drafts folder for a good couple of weeks. Think about where online advertising ...

Advertising Your Site The Correct Way - Part 2
Since I introduced you guys to part 1 of my “Advertising Your Site The Correct Way” post series, I figured it is now time to show you part 2. Ok, so now you guys have an idea on how you should go out to purchase ad spots. ...

Nokia Won Frost & Sullivan Award for Mobile Advertising
March 27, 2008- Today we received word that Nokia has become the recipient of the Frost & Sullivan Award for Mobile Advertising. Since October 2007, Nokia has been working with Enpocket, a mobile advertising leader. ...