Mobile Advertising

$30 billion Spent on “Online and Mobile Advertising” in 2007
PQ (short for Pat Quinn) has a catch-all category called “online and mobile advertising” that includes “search and lead generation, online classifieds and displays, e-media, online video and rich media, internet yellow pages, ...

Google - story so far and the road ahead
Mobile advertising, as they say, is the next big thing and there’s billions to be made in the industry which is still in its nascent stage. We hardly go out without our mobile phones. We attend every call and read every text message we ...

Mobile Advertising click through rates of 500%? Give me strength
I have had enough of this mobile advertising BS. Here I am having a go at Blyk for claiming 29% click through rate when some Nordic advergaming company is pushing CTR of over 500%. Oh dear, does something smell funny? SHARETHIS. ...

Mobile advertising immobilized
It seems there are still too many hurdles to mobile advertising picking up big time. I mean, the forecast of emarketer to 2012 (19M$) is still very quiet compared to the overall advertising market size. I think it’s fair to say that one ...

Vodafone CEO Predicts Big Growth in Mobile Advertising
In an article published in the Australian IT section, Vodafone Group chief Arun Sarin is quoted as saying that mobile advertising will see big growth within the next few years. He expects sales to top US$ 100 million within that time ...

Mobile Advertising Brand Recall Up 20% in Q1
Some 41% of cell phone users who remembered seeing mobile advertising could remember at least one brand - that’s up 20% from three months earlier, when 34% recalled at least one brand, according to Limbo’s “Mobile Advertising Report Q1 ...

Nokia wins Frost & Sullivan Award for Mobile Advertising
Nokia has been awarded the 2008 North American Mobility Award for On-deck Mobile Advertising by Frost & Sullivan, solidifying the company’s position as one of the pioneers and continued leaders of the mobile advertising industry. ...

Study: Mobile Advertising Recall Up 20% In First Quarter of 2008
A new study from mobile entertainment company Limbo finds that brand recall's not in limo when it comes to mobile advertising. According to the new Mobile Advertising Report Q1 2008 edition from Limbo and GKK/NOP Research , 41% of cell. ...

Vodacom’s mobile advertising campaigns get encouraging results
Rick Joubert, the man in charge of mobile advertising in Vodacom, recently had something to say about Vodacom’s position in mobile advertising and the edge that mobile advertising can give you over other traditional methods of ...

A look at Limbo’s mobile advertising report
When it was predicted that mobile advertising industry will be worth billions in a few years, a lot of eyebrows were raised in doubt. But with more users, more advertisers, and more operators joining the mobile advertising bandwagon, ...