Advertising Age

The Power 150 from Advertising Age
From time to time, Advertising Age lists the power 150 in their marketing blog. Out of the 150 there…. nearly 50% of those power 150 sites link to the Tribble Advertising Agency either on the blog roll, or as the source of the article. ...

Omnicom Media Group Finds New Digital Leader
... tapped Matt Spiegel, CEO of Resolution Media, to head its digital practice. He replaces Sean Finnegan, who left earlier this year to assume the role of chief media officer at Vibrant Media, a contextual in-text advertising network.

McDonald's Innovator Dies at 89
Mr. Peterson worked on the McDonald's account at D'Arcy Advertising in the early 1960s. He is credited with creating the Ronald McDonald character and the slogan Where Quality Starts Fresh Every Day.

Pep Boys Signs Up With Zimmerman
NEW YORK (AdAge.com) -- Auto-parts retailer and service chain Pep Boys has handed its $85 million marketing account to Omnicom Group's Zimmerman Advertising following a review.

Timex Throws Down the Gauntlet With Liars Track
Maybe upon first blush, this sounds inconceivable: Liars (please, no definite pronoun) have licensed a track for a Timex commercial. The band famous for its cataclysmic live shows and a screeching record about witches called They Were ...

MTV: We're Multiplatform Too
NEW YORK (AdAge.com) -- NBC Universal and CBS aren't the only media companies using this year's upfront to highlight company-wide sales opportunities. MTV Networks will host an upfront event May 8 in New York at the Nokia Theater in ...

YouTube Adds New Audience-Tracking Tools
NEW YORK (AdAge.com) -- YouTube, which delivers one out of every three online videos viewed, according to ComScore, today introduced an analytics product that will let video creators see the geographic makeup of their audience, ...

Rum-Runners Steal Dance Act From Sony BMG
Last week, top British dance act Groove Armada and drinks company Bacardi announced their new partnership, and it's now hitting the mainstream television news in the UK. The deal is being hyped as an example of how the perfect storm ...

AT&T Has Loud, Clear Message for Rivals
SAN FRANCISCO (AdAge.com) -- AT&T is taking on Verizon Wireless and its best coverage quality claims, a move some observers of the telecom industry say is overdue. But others say AT&T trails several other providers in overall quality ...

Senators, Including Clinton and Obama, Seek to Reverse FCC Ruling
WASHINGTON (AdAge.com) -- The congressional fight over changes to the Federal Communications Commission's media-ownership rules is headed for its first Senate vote next week. The FCC voted in December to allow for cross-ownership by one ...