Online Advertising

How To Bring Internet Advertising to TV—The Long View
Over the past couple days, conversations I’ve had with two different video-startup CEOs—Suranga Chandratillake of blinkx and Nick Grouf of Spot Runner—has got me thinking about what needs to be done to make TV advertising as relevant as ...

Reducing Risk with Online Advertising
These questions are relevant to anyone who buys online advertising. According to HBS professor Ben Edelman, an expert on the design of electronic markets, these are the kinds of concerns you should think about when setting payment terms ...

The bright future of online advertising
Advertising expenditures have a tendency to decline during recessions and the online advertising market collapsed in 2001 after the Internet bubble burst. However, I predict things will play out differently this time. ...

7 more steps for successful online advertising
As a follow up to my article “Four Steps to Successful Banner Ads”, it’s only apt that I address some best practices that should be followed for online advertising in general. From a usability point of view it is necessary to follow ...

Online Advertising Set to Grow During Recession
New research from eMarketer predicts that online advertising revenues will continue to grow even if recession takes hold.

Selling Online Advertising to Your Boss!
Many of the marketing managers we deal with initially have difficulty getting a budget for online advertising. It’s the usual internet scepticism one has come to expect from ‘non-believers’ who so often hold the purse-strings. ...

Online advertising grows fastest in 2007
According to a report by TNS Media Intelligence, interactive advertising grew 15.9% in 2007 compared with the overall growth of 0.2%. It must be pointed out that this growth was registered from no meager base - the spending on ...

Newspaper Web Revenue Model Works for TV Station As Well ...
While local online advertising expenditures continue to increase, the majority of the revenue has gone to pure-play Internet and newspaper companies. Standard online banner sales make up the majority of the ad spending, ...

Optimal Deterrence when Judgment-Proof Agents Are Paid In Arrears ...
I apply the model to online advertising markets widely perceived to be a hotbed for fraud. I estimate that a leading affiliate network could have invoked an optimal payment delay to eliminate 71% of fraud without decreasing profit. ...

Chitika | Pulse XII: New Web Marketers Integrate Qualitative Data
In January of 2008 market research and analytics firm Yankee Group predicted the US online advertising market will reach $50.3 billion in revenue by 2011, more than doubling that yielded in 2007. In this study’s corresponding report, ...