Mobile Advertising

New Mobile Advertising Agency More Mobile Relations owned by Telenor
Mobile advertising isn’t only hot, it’s on fire. First Vodafone and Telefonica get a taste of Amobee and now Telenor is going all the way and launching its own Mobile Advertising Agency. How? It follows the acquisition of Active Loop ...

Smaato iSOMA Mobile Advertising Platform for iPhone SDK
Smaato (aka Smart O to GoMo News readers) has developed a new mobile advertising platform to monetize applications for the iPhone? SHARETHIS.addEntry({ title: Smaato iSOMA Mobile Advertising Platform for iPhone SDK , ...

[NMMC] Vodacom’s head of mobile advertising has his say
Subscriptions revenue from mobile in 2006: $770 billion. “The Google SA story is MOBILE” ITWeb, Feb 2008. 1 billion mobile monthly impressions, 12 billion annually. Will rise to 50 billion by 2011. RSA Mobile Advertising spend today ...

User generated mobile ads (and Blyk)
This tends to suggest that mobile advertising can exploit engagement (two-way or multi-way conversations) from the get go. There are lots of exciting possibilities for mobile advertising. Suggested reading is Tomi Ahonen’s recent post ...

Mobile phone reaches the moon
I found this news interesting and weird at the same time. NASA has joined hands with the British National Space Centre to build a cell phone network on the moon. Yep; you heard me right. On the moon!!! Already, as we all know, ...

Adotas: Alternative Media Spending Going Gangbusters
Spending on alternative advertising, including online and mobile advertising and entertainment and digital out-of-home advertising, climbed 25.8% to $39.22 billion in 2007, and grew at a CAGR of 26.2% in the 2002-2007 period. ...

Google's Challenges Echo Yahoo's Struggle To Remain On Top ...
Mobile advertising arrives at Boost RCRNews.com - Golden , CO , USA Amobee Media Systems, a startup based in Redwood City , Calif. , was tapped to power the advertising service. The first ads, which were to appear today, . ...

Washington Technology Industry Association Event
Mobile advertising, content, open access … what does it all mean? Where are the opportunities and how will new developments affect your business? Our expert panel will shed light on the key trends, how the real money will be made, ...

Location based mobile advertising from CBS finds takers
A few days back, I blogged about CBS’ partnership with Loopt to experiment with location based mobile advertising. I am of the opinion that their mobile advertising campaign, despite the recent uproar on privacy issues concerned with ...

CBS Mobile’s technology to enrich user experience in its mobile site
People behind CBS Mobile are very confident that this will enrich the experience of mobile users who visit their WAP site and if everything happens according to their plan, they also have plans to introduce mobile advertising in their ...