Advertising

How Much Should I Charge for my Advertising Space?
As soon as a blogger decides to play with direct advertising, the question of “how much to charge” emerges. If you charge too much, you might end up with no advertisers at all. If you charge too little, on the other hand, ...

How To Bring Internet Advertising to TV—The Long View
Over the past couple days, conversations I’ve had with two different video-startup CEOs—Suranga Chandratillake of blinkx and Nick Grouf of Spot Runner—has got me thinking about what needs to be done to make TV advertising as relevant as ...

SKULLPHONE SKYJACKS LA’S DIGITAL BILLBOARDS!
Right now the enigma that is known only as SKULLPHONE is easily Clear Channel Communications‘ greatest enemy in SoCal since he hijacked 10 of the advertising giant’s most prominent digital billboards around LA in Hollywood, Westwood, ...

Hacked Digital Billboards
New release: Brand New China, in which MIT's Jing Wang combines marketing research with cultural analysis to offer a detailed picture of transnational advertising and marketing in China.(click to read more)

YouTube finally starting to “Get Smart” about advertising?
This is just one of the video advertising approaches Google is looking into. For this Warner Brothers deal, a stand-alone Get Smart video advertisement will reportedly run on pages with videos tagged as having comedic content. ...

Airborne Settles Case On False Advertising
This was to settle a class-action law suit brought by the Center for Science in the Public Interest (CSPI) and others claiming false advertising. In the settlement the company did not admit any wrongdoing. While this can be viewed as a ...

Advertising Scofflaw Assaults NYT Reporter
The takeover of public space for commercial promotion may be offensive, but it is usually legal. Occasionally, however, it is not. On Friday, March 14, it bordered on the criminal. That’s where I come in. I was the victim. ...

Reducing Risk with Online Advertising
These questions are relevant to anyone who buys online advertising. According to HBS professor Ben Edelman, an expert on the design of electronic markets, these are the kinds of concerns you should think about when setting payment terms ...

Clear Channel: Digital Billboards Rented, Not Hacked
The Los Angeles street artist known as Skullphone managed to get his iconic skull-holding-a-cellphone image to display on 10 prominent digital billboards throughout Los Angeles last week — leading some blogs to report that hed hacked ...

Advertising Your Site The Correct Way - Part 1
The most difficult topic on marketing out your site is advertising. There are free advertising, which are usually site directories or sites that just wants to give them away, but there are also advertising for people that wish to pay. ...