Advertising Age

Hallmark Channel on the Upswing
If 2007 was a booming year for the Hallmark Channel, 2008 is poised to be a boomer year. The cable network made its upfront presentation to advertisers in New York on March 25. The network, which saw ad revenues increase by 28.1% from ...

Spending on Alternative Media Jumps 22%
... 22% increase over the previous year, and will continue to grow, according to a study from research firm PQ Media, which also predicts that by next year alternative media will represent 26.6% of all advertising and marketing dollars.

Does Dr. Pepper Know Something We Don't Know about 'Chinese ...
Cadbury Schweppes Beverage Co. Pledges 301139947 Cans if Album Is Released in 2008.

William E. Kovacic Named FTC Chairman
WASHINGTON (AdAge.com) -- President Bush today named Federal Trade Commission member William E. Kovacic as the commission's new chairman.

Celeb-Hunters Defend Their Craft
NEW YORK (AdAge.com) -- The Atlantic magazine brought together a panel of gossip gurus and paparazzi to discuss their work and changes in the culture that supports it. It's the Page Six-ification of America, said New York Post editor ...

Senior Web Developer / Crain Communications / New York, NY
ADVERTISING AGE--Advertising Age is the world's leading brand for news and insight on marketing, advertising and media. Ad Age platforms include the weekly publication and real-time Web site; electronic newsletters; live events and ...

March 26, 2008 - Ad legend Hal Riney dies at 75
Riney is credited with establishing San Francisco as an advertising center. According to protege Jeff Goodby, 28 agencies were founded by Riney acolytes. San Francisco Chronicle (3/26) , The New York Times (3/26) , Advertising Age (3/25 ...

Comcast must die
Advertising Age - The item you are looking for cannot be found in our database. Advanced Search … They Led, They Inspired, They Invented: The Collection of Players That Have Made … Speculation has surfaced that Gibson may have actually ...

Yellow Pages Advertising in a Digital Age?
At the end of the day, these two factors will determine your Yellow Pages advertising ROI. Other factors such as directory selection, colors, ad size and headings (often over-emphasized by advertising sales reps) are far less important ...

Chrysler Ready To 'Listen' On New Site
As reported in Advertising Age Magazine (http://www.adage.com/) The Automaker is to Recruit an Online Consumer Advisory Panel. It's not that the online sessions won't be that informative, or that Chrysler won't be doing anything with ...